What is up with the super loud tv ads?
Watch a show and then some ad comes on at super volume.
You can connect me to china, but you can't control audio levels?
Come on folks, think this through.
Just saying!
Obama Signs CALM Act on Volume of TV Commercials
TV viewers, rejoice: You'll no longer get blown out of your seat by the difference in volume between the television program you're watching and the commercials that air during it.
On Wednesday President Obama signed into law the "Commercial Advertisement Loudness Mitigation" or "CALM Act." A press release from the White House states the law "requires the Federal Communications Commission to prescribe a regulation limiting the volume of audio on commercials transmitted by television broadcast stations, cable operators, and other multichannel video programming distributors."
The House passed the bill by a voice vote on Dec. 2. It was passed the Senate unanimously in September. The FCC will start enforcing the new rules within a year.
Consumers have complained to the FCC about loud commercials for decades, and Rep. Anna Eshoo (D-Calif.) toldthe Wall Street Journal in December that the CALM Act is the most popular piece of legislation she's sponsored in her 18 years in Congress. "If I'd saved 50 million children from some malady, people would not have the interest that they have in this," she said.
For now, the FCC has a webpage on the subject, which advises consumers, "Manually controlling volume levels with the remote control remains the simplest approach to reducing excessive volume levels."
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