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Focusing on Our Priorities

by Employee Emeritus ‎05-24-2011 03:28 PM - edited ‎05-25-2011 10:24 AM

Ethics and Governance

 

We just recently issued our 2010/2011 Corporate Responsibility report. In it we talk about Verizon’s priorities for our business, our customers and the communities we serve. 

 

We talk about bringing our commitment to execution and operational excellence to everything we do, including corporate responsibility. And, perhaps most importantly, we give facts about what we said we’d do, what we did and what we will do in the year ahead.

 

To me, those concrete achievements and goals make this report more than just talk. Focusing on what matters most to our stakeholders, listening to what they tell us and taking action on those issues represents our dedication to being good corporate citizens.

 

Over the coming weeks, I will focus on one or our priorities at a time and let you see how we did on each.  I look forward to your comments and thoughts.

 

Here are a few examples from the section on ethics and governance. To read more, see pages 6 and 7 of the report.

 

What we said We’d Do

What we Did

What We’ll Do

 

  • Develop enhanced consumer privacy notifications describing advertising practices.

     

 
  • Enhanced our ads that appear on websites which use behavioral advertising techniques. On those ads, we placed an icon/link (“AdChoices”) that enables consumers to opt out from this advertising, learn more about it, or read Verizon’s privacy policy.

 

 
  • Update the content of our privacy policy, providing additional information to consumers about Verizon’s advertising practices.

     

 

Making a Difference for Our Customers & Communities
The Responsibility Blog — Learn how Verizon is using communications technology to connect people to the larger resources of the community—education, health care, accessibility and safety—in ways that make lives better. Visit the Verizon Communications Corporate Responsibility Report. We hope you will share your views with us.

To view vital speeches given by our authors, visit our speeches page.

       
About the Authors

Kathy Brown

S.V.P., Public Policy Development and Corporate Responsibility

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Kathy leads Verizon's global corporate responsibility initiatives and policy development. She also oversees the Verizon Foundation.

James Gowen

Chief Sustainability Officer/
V.P. of Services Operations

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James oversees Verizon’s supply chain, vehicle fleet, investment recovery, purchasing and materials management and sustainability initiatives.

Rose Kirk

President, Verizon Foundation

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Rose leads Verizon's philanthropic strategy with an emphasis on projects that demonstrate the use of Verizon's technology in addressing social issues such as education, domestic violence prevention and online safety. The Verizon Foundation is one of the 15 largest corporate foundations in America.

Jack McArtney

Director of Corporate and Community Responsibility

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Jack promotes digital wellness and online safety. He works with parents, educators, service providers, application developers and industry leaders to foster responsible use of Verizon's mobile and broadband networks.

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