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When the end is really a new beginning

by Employee ‎09-28-2010 11:10 AM - edited ‎10-08-2010 03:42 PM

Verizon Totes  Messenger 2010.JPGUpcycling.  It’s a pretty cool concept.  Giving new life to old materials by turning them into something new.  Look around and you will see purses made from jeans, patio decks made from fruit crates or even jewelry made from plastic bottle material.  It’s an excellent and environmentally beneficial process that we can all support to reduce waste going into landfills.

 

Recently Verizon partnered with Relan on an upcycling initiative of our own. 

 

Relan is helping us find a new use for our used billboards.  Relan collects the vinyl from Verizon billboards and upcycles the material to create totes, bags, luggage tags, pad folios and other useful and unique sustainable products.  Each item is tagged with a bio-flex patch that identifies it as billboard material.

 

Each billboard can produce more than 300 upcycled tote bags.  With Verizon’s sizable billboard usage this is a big opportunity to not only reduce material going to the landfill but also to continue encouraging people to utilize reusable totes in their daily lives instead of plastic bags.  Current estimates show that the United States alone consumes 100 billion plastic bags a year…and only 1 – 2 percent is recycled.

 

The Verizon billboard totes will be used as green prizes at our Sustainability events for employees and community participants.  They are also available at a discount for Verizon employees.

 

The next time you are driving down the road and see a Verizon billboard please note you may actually be looking at your next cool, upcycled tote bag!

 

 

 

 

 

 

Comments
by on ‎09-28-2010 08:03 PM

"Current estimates show that the United States alone consumes 100 billion plastic bags a year…and only 1 – 2 percent is recycled."

 

Those statistics are a crime.

 

Montgomery County Maryland recycles, and I put everything allowed into blue bins. They allow co-mingled materials which makes it easier. I am guilty of using plastic water bottles, but those too go into the bin.

 

I have seen benches made from the plastic bags, and they look pretty cool, durable, long lasting, and don't rot.

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