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Recently Verizon partnered with Relan on an upcycling initiative of our own.
Relan is helping us find a new use for our used billboards. Relan collects the vinyl from Verizon billboards and upcycles the material to create totes, bags, luggage tags, pad folios and other useful and unique sustainable products. Each item is tagged with a bio-flex patch that identifies it as billboard material.
Each billboard can produce more than 300 upcycled tote bags. With Verizon’s sizable billboard usage this is a big opportunity to not only reduce material going to the landfill but also to continue encouraging people to utilize reusable totes in their daily lives instead of plastic bags. Current estimates show that the United States alone consumes 100 billion plastic bags a year…and only 1 – 2 percent is recycled.
The Verizon billboard totes will be used as green prizes at our Sustainability events for employees and community participants. They are also available at a discount for Verizon employees.
The next time you are driving down the road and see a Verizon billboard please note you may actually be looking at your next cool, upcycled tote bag!
To view vital speeches given by our authors, visit our speeches page.
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Kathy Brown
S.V.P., Public Policy Development and Corporate Responsibility
Kathy leads Verizon's global corporate responsibility initiatives and policy development. She also oversees the Verizon Foundation.
James Gowen
Chief Sustainability Officer/
V.P. of Services Operations
James oversees Verizon’s supply chain, vehicle fleet, investment recovery, purchasing and materials management and sustainability initiatives.
Rose Kirk
President, Verizon Foundation
Rose leads Verizon's philanthropic strategy with an emphasis on projects that demonstrate the use of Verizon's technology in addressing social issues such as education, domestic violence prevention and online safety. The Verizon Foundation is one of the 15 largest corporate foundations in America.
Jack McArtney
Director of Corporate and Community Responsibility
Jack promotes digital wellness and online safety. He works with parents, educators, service providers, application developers and industry leaders to foster responsible use of Verizon's mobile and broadband networks.
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