The rates inevitably go up once your 2 year contract is expired whether it's with Verizon or the cable company and they will all offer a package deal at a very low price to lure in new customers. I think inevitably also, there will always be some upgrades that are needed with the way technology is changing constantly at a clipper's pace.
I think it would be better to include a choice of rewards and incentives for loyal customers based on years of service.
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