i thought of a simple marketing idea which is a win-win for everyone. seeing as the holidays are coming, how about making it possible to GIFT someone a years worth of a premium channel upgrade. i bet it would become a popular gift and it would be easily renewable year to year. it came to me when i recieved a magazine subscription from my mom last christmas. just one thing, if you use my idea, how about gifting me one for making you millions? merry christmas!