The display times available for caller-id on TV are too short. They shouldn't be timed at all. If a message is important enough for me to request that it be displayed, it should stay available to me until I acknowledge I've read it or another similar message comes in. I know untimed messages of this type can be done because of the unrequested, untimed messages that are displayed on various channels such as "Press FIOS TV to Shop". If it is impossible to have an untimed message, please consider that the person might not be watching the tv that particular second and that the TV is the largest most easily seen from a distance callerid display in the house. Therefore message times should give someone time to walk into the room after hearing the phone ring. Timed messages in general always seem to fade away immediately after I notice them but before I've read them. Why does some programmer somewhere think that they have any idea how long a message should be displayed to me when they have absolutely no idea what else is going on when they display it? Yeah, I know, I'm cranky.