Small Biz Blog

There’s a lot of buzz these days about LTE (Long Term Evolution) or Fourth Generation (4G) wireless broadband, and for any small business the questions are – What exactly is LTE and what’s in it for me?

 

Businesses invest in technologies that help them improve their bottom line – and LTE fits that model to a T. LTE is the next generation of high performance mobile communication technology and moves data 10x faster than existing 3G wireless broadband in a cost-effective and energy-efficient way.

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For more than 20 years, radiologists (medical specialists who interpret X-Rays, sonograms, CT scans, MRIs and similar medical imaging) have been at the forefront of using virtual medicine. Today, the specialty is represented by organizations that employ scores of radiologists across the country to consult with physicians and hospitals 24/7.

 

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Everyone loves referring an expert they know and most everyone loves getting referrals – it’s word-of-mouth endorsement and advertising for your business.  And there’s no better way to gain a new customer than by a referral.   

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Fiber optic cable is not necessarily better because light is faster than electricity (please, no angry responses from physicists), but because it overcomes some of the inherent disadvantages of coaxial cable.

It has much more bandwidth (ability to carry data) than coaxial cable so it can carry that traffic much **bleep**her, and is not subject to electromagnetic interference (EMI) from lightning storms, electrical wiring, or fluorescent lights.


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Guest blog post by John Jantsch author of  "DuctTape Marketing - The World's Most Practical Small Business Marketing Guide," digital technology coach and nationally recognized small business marketing expert.

 

Referrals and word of mouth are the engines that power the world's most successful small businesses, but referrals don't happen by accident.

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It's no secret that broadband data is the most sought after communications service for business fast eclipsing traditional voice connections.  In fact, according to a recent study of 468,000 business establishments data connections by Insight Research,  broadband data from wireline telecoms will grow from 69% of the services purchased by business in 2009 to more than 98% of the services purchased by 2014.  You can get a free copy of the Insight report executive summary here.

 

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The Verizon Small Business Center is a resource for any business to use.  In fact, on the same day the President proposed $30 billion dollars in new loans for small business, the Verizon small business team held another in a series of free webinars - "How You Can Secure Credit for Your Small Business in Today's Market" featured Anita Campbell of  smallbiztrends.com and Thomas Markel III of iBank.

 

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When you think about business, you might not think TV - unless you are visiting your favorite bar or restaurant.  But TV can play an important role in any business to attract customers, keep them entertained (while waiting for service) and even to help employees be informed as they go about their daily routine. 

More and more, TV has become an expected convenience whether you're walking through the lobby of a building, waiting to see your physician or working in an office.  People don't necessarily want to watch TV 24/7 but they like to have access to it wherever they happen to be.

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Answer: Small Business Applause!

A couple of weeks back, Verizon Wireless introduced the Palm^® Pre^TM Plus and Palm Pixi^TM Plus along with the Palm webOS^TM experience to its customers.  These two new phones act as a wireless router and can connect up to five other devices to the Internet - a real plus for small business owners on the go... or those unable to get to their business.

 

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With the continued growth of social media it's best to get on board or miss out on what is rapidly expected of anyone who needs to connect online with peers, customers and potential customers.

By giving your company a presence online and getting online yourself; you can help build your company's reputation, the credibility of your business and even gain some followers who want to hear from you and learn more about your business.

There are so many destinations online allowing you to post comments, blog and share ideas. 

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Small business is still in a recovery mode from the recession and that's had us looking at ways to add value for them as they try to jumpstart and grow their companies.

          Today Verizon announced some new incentives for new small business customers and those who upgrade their current Verizon services.  Businesses that purchase either a Single Line or multi-line Business Expansion PAK can now get 25Mbps/25Mbps symmetrical FiOS Internet service and add more than 100 channels of FiOS TV at competitive prices. 

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The best thing about the Verizon Small Business Center is the vast amount of resources that's available on the Web site.  In this site created specifically for small businesses, you'll find everything from a platform to network, news about a particular industry and  tools any SMBs can use such as security, online backup storage, discounts on credit card processing, wireless industry guide and so much more. 

 

There are also many free resources, like the articles for SMBs by authors at Mashable, exclusively written for Verizon, access to news from The New York Times and The Wall Street Journal and the free webinar series presented by Verizon Small Business Center.

 

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At the start of a new year is a good time to review your company's disaster recovery plan.  If you don't have one, it's advisable you prepare one. No matter the size of your business it's got to be backed up so your customers' information, your emails, files, various documents and data on your hard drive are accessible and intact in case of an accident.

 

For small businesses in particular data loss can be a catastrophe. 

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What exactly does it mean to have a micro business?  Usually it means that you're starting out very small and, of course, with plans and hopes to grow it as large as you can.  Most likely you'll start this business out of your home and create a virtual presence that allows you to compete with well-established companies.

 

To get yourself off the ground, you'll want to develop a business plan based on market research and then you begin with the essentials - a web presence, an email address and a phone.  Your broadband connection and your landline are the lifeline for your business, much in the way that a storefront on a major thoroughfare improves your chances of success because of the amount of traffic that passes your location. 

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Most of the time, a small business will succeed or fail based on its ability to master the fundamentals - responding to phone calls, emails and otherwise keeping connected with customers at the office or on the road.

Many Verizon small business customers are doing everything they can to keep their doors open and people employed. Some are doing it from home, others from a storefront and still others as part of a virtual network.

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The DROID isn't just a great holiday gift for your family and friends, it's a smartphone with POWERFUL business apps to keep you connected.

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Now visitors to Verizon Wireless' Small Business Connections Web site will be redirected to the Verizon Small Business Center at www.business.verizon.net.

We recently made some enhancements to the Verizon Small Business Center Web site responding to requests from small-and medium-sized businesses across the country.

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