I think we can all agree that some of the same problems we may be dealing with are low clickthough rates, short visit times and being priced out of the best advertising positions. Marketing works best when people actually read what you have to say and that is why ReadThrough Marketing will probably be the next big thing.
I came across this video in Youtube: http://www.youtube.com/watch?v=waNaKp2C7Lk
