Below you will find the Twitter chat history the Verizon Small Business team had with feature author John Jantsch, who wrote “The Referral Engine.”He is a featured author of the Verizon Author Series. John shared some great tips for businesses to get referrals. He stressed the importance of putting in place a strategic system to create champions and cultivate referrals… which will help to generate more customers for your business. Be sure to read from the bottom up.
To learn about upcoming LIVE Twitter chats or LIVE FREE webinars presented by the Verizon Small Business read the Verizon Small Biz Blog.
AnishKattukaran RT @ducttape: Randon tip #3 - you need 5 kinds of content - trust, education, customer, sales and other people's content #bizbooks -1:28 PM Oct 12th, 2011
deniseshopkins RT @ducttape: Randon tip #3 - you need 5 kinds of content - trust, education, customer, sales and other people's content #bizbooks -1:26 PM Oct 12th, 2011
Stacy_Jax “@ducttape: Randon tip #3 - you need 5 kinds of content - trust, education, customer, sales and other people's content #bizbooks” -1:14 PM Oct 12th, 2011
likelist4biz RT @VZSmallBiz: For more info from @ducttape and other#smallbiz experts read our blog for upcoming live Chats and Webinarshttp://t.co/woLxvdED #bizbooks -1:11 PM Oct 12th, 2011
tweetreports @dotcomcowgirl NP. Great info like that needs to be shared and saved. #bizbooks -1:10 PM Oct 12th, 2011
dotcomcowgirl A Texas-sized thank you to @ducttape for the great SMB Referral tips live chat and @tweetreports - thanks for the transcripts!#bizbooks -1:10 PM Oct 12th, 2011
VZSmallBiz For more info from @ducttape and other #smallbiz experts read our blog for upcoming live Chats and Webinars http://t.co/woLxvdED#bizbooks -1:09 PM Oct 12th, 2011
tweetreports #bizbooks transcript for @VZSmallBiz & @ducttapehttp://t.co/yaYyZpiV (this covers full Q &A) -1:08 PM Oct 12th, 2011
LorenSan RT @ducttape: A6 Don't put someone on your partner list unless you would refer your best customer to them #bizbooks -1:08 PM Oct 12th, 2011
andrewghayes RT @ducttape Every business needs a blog - not b/c people want to read it, because they expect to find content on everything#bizbooks -1:07 PM Oct 12th, 2011
TOPTravelOnline RT @ducttape Every business needs a blog - not b/c people want to read it, because they expect to find content on everything#bizbooks -1:07 PM Oct 12th, 2011
likelist4biz Thanks @ducttape and @VZSmallBiz #bizbooks for the chat today. Please look @LikeList - what do you think +my blog posthttp://t.co/coyhP49n -1:05 PM Oct 12th, 2011
britteast RT @ducttape: Random tip #2 Every business needs a blog - not b/c people want to read it, because they expect to find content on everything #bizbooks -1:05 PM Oct 12th, 2011
tweetreports @VZSmallBiz NP. You're welcome #bizbooks -1:05 PM Oct 12th, 2011
tweetreports #bizbooks transcript for guest @ducttapehttp://t.co/N2HWaoTp -1:04 PM Oct 12th, 2011
VZSmallBiz Hope you'll join next time. Water is warm! RT @JeffHarbert: Lurking in @VZSmallBiz's #bizbooks chat with @ducttapehttp://t.co/3yMV5r6q -1:04 PM Oct 12th, 2011
tweetreports #bizbooks transcript (no retweets) http://t.co/eeOxh713 -1:03 PM Oct 12th, 2011
VZSmallBiz Thank you! RT @tweetreports #bizbooks transcripthttp://t.co/jVwZGKZN -1:03 PM Oct 12th, 2011
Zedpher RT @ducttape: Randon tip #3 - you need 5 kinds of content - trust, education, customer, sales and other people's content #bizbooks -1:02 PM Oct 12th, 2011
tweetreports #bizbooks transcript http://t.co/3ujRZB37 -1:01 PM Oct 12th, 2011
ducttape Thanks all - and now back to our regularly scheduled programming#bizbooks -1:01 PM Oct 12th, 2011
likelist4biz RT @ducttape: Randon tip #3 - you need 5 kinds of content - trust, education, customer, sales and other people's content #bizbooks -1:01 PM Oct 12th, 2011
VZSmallBiz Wow, what an engaging LIVE chat we had with @ducttape. Thank you to all who join the chat and asked Qs. Thank you John! #bizbooks-1:00 PM Oct 12th, 2011
steveqshannon RT @likelist4biz: Good tip - #Reciprocity RT@steveqshannon: @ducttape #bizbooks Be around other known referral persons. Thx for RT Yes! -1:00 PM Oct 12th, 2011
tweetreports RT @ducttape: Randon tip #3 - you need 5 kinds of content - trust, education, customer, sales and other people's content #bizbooks -1:00 PM Oct 12th, 2011
PromoteUGuru RT @ducttape: Random tip #2 Every business needs a blog - not b/c people want to read it, because they expect to find content on everything #bizbooks -1:00 PM Oct 12th, 2011
ducttape Randon tip #3 - you need 5 kinds of content - trust, education, customer, sales and other people's content #bizbooks -12:59 PM Oct 12th, 2011
mikesansone RT @ducttape: Random tip #2 Every business needs a blog - not b/c people want to read it, because they expect to find content on everything #bizbooks -12:58 PM Oct 12th, 2011
ducttape Random tip #2 Every business needs a blog - not b/c people want to read it, because they expect to find content on everything #bizbooks -12:58 PM Oct 12th, 2011
likelist4biz Good tip - #Reciprocity RT @steveqshannon: @ducttape#bizbooks Be around other known referral persons. If you refer daily, others will too. -12:57 PM Oct 12th, 2011
charlynshelton RT @ducttape: Identify strategic partners you need to build a platform to showcase them create content and events with them #bizbooks -12:57 PM Oct 12th, 2011
ducttape Master SEO? Create great keyword content and attract links pretty much all there is to it! #bizbooks -12:57 PM Oct 12th, 2011
CorpNet RT @VZSmallBiz: #smallbiz #businesses Any marketing Qs for@ducttape? Last call on our LIVE chat w/ John #bizbooks -12:57 PM Oct 12th, 2011
steveqshannon @ducttape #bizbooks Special thanks to you and all who made this possible. Hooray! -12:57 PM Oct 12th, 2011
SuzanneVara OH YES! RT @likelist4biz: @dwesterberg @SuzanneVara#bizbooks Go out of way to fix things gone wrong-almost gu… (cont)http://t.co/HhQbj2CN -12:56 PM Oct 12th, 2011
charlynshelton RT @ducttape: Creating a blog in your community and all of your partners took a topic that blog would rule the SEO in your town#bizbooks -12:56 PM Oct 12th, 2011
ducttape @likelist4biz great point in some cases your most loyal customers will come from what was initially a mess up #bizbooks -12:55 PM Oct 12th, 2011
steveqshannon @ducttape #bizbooks "The Art Of The Handwritten Note" USPS loss, your gain. Dominate that medium w/handwritten thx & real stamp. Win big! -12:55 PM Oct 12th, 2011
VZSmallBiz #smallbiz #businesses Any marketing Qs for @ducttape? Last call on our LIVE chat w/ John #bizbooks -12:55 PM Oct 12th, 2011
charlynshelton RT @ducttape:Ifyouve created an ebook or workshop that you know people love let your strategic partners cobrand it #bizbooks -12:55 PM Oct 12th, 2011
ducttape @How_Violins they tell me a couple weeks #bizbooks -12:55 PM Oct 12th, 2011
likelist4biz @dwesterberg @SuzanneVara #bizbooks Go out of way to fix things gone wrong-almost guarantees referrals -people remember the fix not the prob -12:54 PM Oct 12th, 2011
AdlerLarry RT @ducttape: A3 should you pay for referral - a referral for the right reason is social - money can kill that motivation #bizbooks -12:53 PM Oct 12th, 2011
steveqshannon @ducttape #bizbooks Be around other known referral persons or "usual suspects" if you will. If U refer daily others will too..true??? -12:53 PM Oct 12th, 2011
ducttape A8 if you've created an ebook or workshop that you know people love (you have right) let your strategic partners cobrand it #bizbooks -12:53 PM Oct 12th, 2011
VZSmallBiz We're near our one hour LIVE chat w/ John Jantsch @ducttapeAsk Qs now or ask him on our live 10/20 webinar #bizbookshttp://t.co/sNt0XKYC -12:53 PM Oct 12th, 2011
ducttape A8 imagine creating a blog in your community and all of your partners took a topic that blog would rule the SEO in your town #bizbooks -12:52 PM Oct 12th, 2011
JeffHarbert Lurking in @VZSmallBiz's #bizbooks chat with @ducttapehttp://t.co/5HZ6wJnx -12:52 PM Oct 12th, 2011
DWesterberg RT @SuzanneVara: Doing better than expected job when referred really does motivate referrer to do so again. Makes them look good.#bizbooks -12:52 PM Oct 12th, 2011
doug_brock So true! RT @ducttape: A6 Dont put someone on your partner list unless you would refer your best customer to them #bizbooks -12:52 PM Oct 12th, 2011
How_Violins @ducttape Do you have a date for the #dtmv2 audiobook? And where will it be available? #bizbooks -12:52 PM Oct 12th, 2011
ducttape A8 once you identify strategic partners you need to build a platform to showcase them create content and events with them #bizbooks -12:52 PM Oct 12th, 2011
AdlerLarry RT @ducttape: A2 - the best time to plant the seed for a customer referral in the lead generation process #bizbooks -12:51 PM Oct 12th, 2011
likelist4biz Attention #women #entrepreneurs - Share resources like@ducttape Thurs twitter chat on women-owned #smallbizhttp://t.co/ftQTej0M #bizbooks -12:50 PM Oct 12th, 2011
ducttape A8 Followup is so important a referred lead is special and you need to let them know, you also must followup with sources #bizbooks -12:50 PM Oct 12th, 2011
VZSmallBiz Great tips John! Q8 @ducttape What's the best way to activate your (referral) strategic partner network #bizbooks -12:50 PM Oct 12th, 2011
AdlerLarry RT @ducttape: A1 so many people are scared to ask for referrals feels like begging if you believe in what you do I think you're cheating folks#bizbooks -12:48 PM Oct 12th, 2011
ducttape @bigmantis work harder 
okay, no I think you do have to do more for your sources think about other ways you could help them #bizbooks -12:48 PM Oct 12th, 2011
VZSmallBiz @bigmantis Thx for joining our LIVE chat w/ @ducttape send your info to vzsmallbiz at verizon.net for a free copy of John's book#bizbooks -12:48 PM Oct 12th, 2011
ducttape A7 Create a special community for your best referral sources - bring them together and give them a reason to share even more #bizbooks -12:47 PM Oct 12th, 2011
likelist4biz Make @LikeList of best providers RT @ducttape adopt mind set of building team of best of class providers 4 everything clients need#bizbooks -12:47 PM Oct 12th, 2011
bigmantis Any special tips for rural or sparsely populated areas? #bizbooks -12:47 PM Oct 12th, 2011
steveqshannon @ducttape #bizbooks Great rule of thumb indeed: U said. Refer only those U wud refer to your best customer. Bravo! -12:46 PM Oct 12th, 2011
ducttape A7 the best way to motivate referral sources is recognition and appreciation - thank them and create something just for them #bizbooks -12:46 PM Oct 12th, 2011
VZSmallBiz @carlinws We'll be happy to send you a free copy of John's book, just email us at vzsmallbiz at verizon.net #bizbooks -12:46 PM Oct 12th, 2011
DWesterberg Amen! RT @ducttape: A6 Don't put someone on your partner list unless you would refer your best customer to them #bizbooks -12:45 PM Oct 12th, 2011
VZSmallBiz @carlinws Hi there, when you join live Twitter chats be sure to use the designated hashtag We are using #bizbooks for our chat w/@ducttape -12:45 PM Oct 12th, 2011
ducttape A6 adopt the mind set of building a team of best of class providers for everything your clients need - great value add! #bizbooks -12:45 PM Oct 12th, 2011
bladedthoth RT @ducttape: you can create specials deal that only the partners give have access to and pass out each others materials #bizbooks -12:44 PM Oct 12th, 2011
steveqshannon @ducttape #bizbooks Pay is not the way. Educate (train) receptive partisan. Got one=80% of my referrals. His referrals e-mail or call !!! -12:44 PM Oct 12th, 2011
ducttape A6 Don't put someone on your partner list unless you would refer your best customer to them #bizbooks -12:44 PM Oct 12th, 2011
irishis98 RT @ducttape: A6 one of the greatest untapped opps for referrals is strategic partners that have your same target ideal client #bizbooks -12:43 PM Oct 12th, 2011
VZSmallBiz Q7 @ducttape What's the best way to motivate my referral sources #bizbooks http://t.co/sNt0XKYC -12:43 PM Oct 12th, 2011
TheBizEngine RT @ducttape: A6 one of the greatest untapped opps for referrals is strategic partners that have your same target ideal client#bizbooks -12:43 PM Oct 12th, 2011
ducttape A6 Send a letter to those partners and instead of suggesting a rerral ask them to educate you on the best way to refer them #bizbooks -12:43 PM Oct 12th, 2011
likelist4biz @ducttape #bizbooks @VZSmallBiz Q for John What are the best ways to acknowledge or reward referrals (esp if money is counter-productive)? -12:42 PM Oct 12th, 2011
ducttape A6 ask your current clients who they love to do business with and refer right now and start making a list of potential partners #bizbooks -12:42 PM Oct 12th, 2011
VerizonCA RT @ducttape: A6 one of the greatest untapped opps for referrals is strategic partners that have your same target ideal client #bizbooks -12:42 PM Oct 12th, 2011
ducttape A6 one of the greatest untapped opps for referrals is strategic partners that have your same target ideal client #bizbooks -12:41 PM Oct 12th, 2011
charlynshelton RT @ducttape:you can create specials deal that only the partners give have access to and pass out each others materials #bizbooks -12:40 PM Oct 12th, 2011
VZSmallBiz Q6 @ducttape How can I target strategic partners for referrals#bizbooks -12:40 PM Oct 12th, 2011
aaroneden RT @ducttape: A5 Send $100 gift cert to clients tell them to give to friend in need for each that comes back they get a bonus too! #bizbooks -12:39 PM Oct 12th, 2011
ducttape @likelist4biz you can create specials deal that only the partners give have access to and pass out each other's materials #bizbooks -12:39 PM Oct 12th, 2011
charlynshelton RT @ducttape: Partner with a non profit and hold a special purchase sale that generates % to partner for referrals#socialmedia#bizbooks -12:39 PM Oct 12th, 2011
ducttape A5 Send $100 gift cert to clients tell them to give to friend in need for each that comes back they get a bonus too! #bizbooks -12:38 PM Oct 12th, 2011
charlynshelton RT @VZSmallBiz: Q5 @ducttape What are some ways to let my clients know I love referrals #bizbooks http://t.co/b5gYr3t4 #bizbooks -12:38 PM Oct 12th, 2011
VZSmallBiz @bladedthoth Hi, thanks for your Q earlier, send your info to vzsmallbiz at verizon.net to get @ducttape's book #bizbooks -12:38 PM Oct 12th, 2011
likelist4biz @ducttape #bizbooks for cross marketing between businesses? Trying to make it easier 4consumers to find women-owned, ind& green bizs. Tips? -12:38 PM Oct 12th, 2011
ducttape A5 reach out to influencer and agree to do work for free if thrilled with result they agree to introduce you to their network #bizbooks -12:38 PM Oct 12th, 2011
bladedthoth @VZSmallBiz Do we ask directly in twitter? #bizbooks -12:37 PM Oct 12th, 2011
charlynshelton @VZSmall Biz@ducttape Thank You! I so appreciate you!#bizbooks -12:37 PM Oct 12th, 2011
ducttape A5 partner with a non profit and hold a special purchase sale that generates % to partner for referrals #bizbooks -12:37 PM Oct 12th, 2011
VZSmallBiz Good info! RT @varjuluceno: @VZSmallBiz Thank you very much. I find @ducctape's books easy to read, filled with practical advice!#bizbooks -12:37 PM Oct 12th, 2011
VZSmallBiz RT don't count, to get a free signed copy of @ducttape John's book the Referral Engine you've got to ask a Q. 
#bizbooks -12:36 PM Oct 12th, 2011
ducttape A5 - have 100% refund game, every referral earns 25% refund up to 100% club #bizbooks -12:36 PM Oct 12th, 2011
charlynshelton @ducttape Could be done in Facebook too, as a private group#socialmedia #bizbooks -12:36 PM Oct 12th, 2011
varjuluceno @VZSmallBiz Thank you very much - will send my info. I find@ducctape's books easy to read, filled with practical advice! #bizbooks -12:36 PM Oct 12th, 2011
ducttape A5 - I don't think you can promote enough have the referral conversation during the sales process, hold contests, send coupons#bizbooks -12:35 PM Oct 12th, 2011
VZSmallBiz RT @TerrieHoward It's great for verizon to bring @ducttape to provide tips to #smallbiz #bizbooks -12:34 PM Oct 12th, 2011
bladedthoth I currently have a promo running for one side of my business 'Save a friend $10, save yourself $10'. Is that a wise choice? #bizbooks -12:34 PM Oct 12th, 2011
VZSmallBiz Q5 @ducttape What are some ways to let my clients know I love referrals #bizbooks http://t.co/sNt0XKYC -12:34 PM Oct 12th, 2011
ducttape @likelist4biz have you thought about creating a group of strategic partners @vzsmallbiz #bizbooks -12:34 PM Oct 12th, 2011
TerrieHoward It's great for verizon to bring @ducttape to provide tips to#smallbiz #bizbooks -12:33 PM Oct 12th, 2011
papertigersoft RT @ducttape: @dotcomcowgirl love bring or refer a friend approach it creates more exposure and makes a strong referral #bizbooks -12:33 PM Oct 12th, 2011
SuzanneVara @ducttape is ppl spotting your ideal client encompassed in the talkable difference from RE, think chap 4? #bizbooks -12:33 PM Oct 12th, 2011
ducttape @dotcomcowgirl love bring or refer a friend approach it creates more exposure and makes a strong referral #bizbooks -12:33 PM Oct 12th, 2011
jayhoneycutt @doug_brock Again, agreement. Qualified & targeted, but my assertion relates to the absence of a "systematic" metric #bizbooks -12:33 PM Oct 12th, 2011
likelist4biz @charlynshelton #bizbooks Thanks. Besides SBDC - are there lists of women owned businesses? as a consumer can you search for local...-12:32 PM Oct 12th, 2011
charlynshelton @steveqshannon Makes sense, relationships should be based on trust and balance. @ducttape, money is not a motivator. #bizbooks -12:32 PM Oct 12th, 2011
ducttape @steveqshannon sometimes payment is a turn off - they are referring to help their friend or you not for money #bizbooks -12:32 PM Oct 12th, 2011
VZSmallBiz @jwgarrett send your info to vzsmallbiz at verizon.net to get a free copy of @ducttape's book #bizbooks -12:31 PM Oct 12th, 2011
ducttape @doug_brock absolutely the best approach, but I bet you get better referrals that way too #bizbooks -12:31 PM Oct 12th, 2011
steveqshannon #bizbooks Paid a referrer every month 10% for a year of a 10yr referral. She said STOP. Never paid anyone since. 20yrs in biz. -12:31 PM Oct 12th, 2011
jwgarrett @ducttape @VZSmallBiz #bizbooks Q for John: How can we find quality leads that will produce good referrals? -12:30 PM Oct 12th, 2011
ducttape A4 people need to know how to spot your ideal client, how spot cries for help, how to intro and what you do with a referral #bizbooks -12:30 PM Oct 12th, 2011
ducttape A4 you've got to commit to an education process to get the right referrals even your champs need to know how to intro you #bizbooks -12:29 PM Oct 12th, 2011
charlynshelton @likelist4biz, Check with SBDC, they offer lots of options#bizbooks -12:28 PM Oct 12th, 2011
doug_brock @jayhoneycutt I only refer people when I am confident they will provide a great product or service. No expectation of reciprocity #bizbooks -12:28 PM Oct 12th, 2011
steveqshannon #bizbooks Love Bob Burg...in fact he's a pal here in Palm Beach Cty, but this min, whom do you see when you seea serial referrer coming @ U? -12:28 PM Oct 12th, 2011
dotcomcowgirl @ducttape Does offering coupon % off services for referral reward weaken yr price position? Better as "refer a friend" discount?#bizbooks -12:28 PM Oct 12th, 2011
likelist4biz @ducttape @VZSmallBiz #bizbooks Q for John: how can women-owned businesses share the fact that they are women-owned to drive more referrals? -12:27 PM Oct 12th, 2011
VZSmallBiz Q4 @ducttape How do I make sure I get referrals that are right for my business #bizbooks -12:27 PM Oct 12th, 2011
SuzanneVara @ducttape ut oh, I have exposed my secrets. #bizbooks -12:27 PM Oct 12th, 2011
ducttape A3 A remoding contractor can give a carpenter for a day for a referred client instead of $1000 #bizbooks -12:27 PM Oct 12th, 2011
charlynshelton RT @ducttape: You can do clever things to keep your sources motivate like hold contests and offer discounts on goods #bizbooks -12:27 PM Oct 12th, 2011
doug_brock @VZSmallBiz: @ducttape Do you have different advice or approaches for different industries or businesses of differing sizes?#bizbooks -12:26 PM Oct 12th, 2011
ducttape A3 - I do think you can do clever things to keep your sources motivate like hold contests and offer discounts on goods #bizbooks -12:26 PM Oct 12th, 2011
charlynshelton @ducttape Even in this economy John? #bizbooks -12:25 PM Oct 12th, 2011
ducttape @charlynshelton right so one of the best ways to get more referrals is to give more referrals - duh, right? #bizbooks -12:25 PM Oct 12th, 2011
jayhoneycutt @doug_brock @ducttape I agree cosmically, but still need offer/honor mechanism for those with shorter horizons #bizbooks -12:25 PM Oct 12th, 2011
sigmawebmktg @ducttape Business takes a right-hand turn into new market. How would u recommend we make some initial inroads? #bizbooks -12:25 PM Oct 12th, 2011
ducttape A3 should you pay for referral - a referral for the right reason is social - money can kill that motivation #bizbooks -12:24 PM Oct 12th, 2011
charlynshelton Funny thing, it can be as simple as 'Do unto others...'#bizbooks -12:24 PM Oct 12th, 2011
likelist4biz @ducttape @VZSmallBiz Referral gen =great topic. Have you seen http://t.co/ntJVxPzm lists from consumers, B2B http://t.co/VJNwfM8g#bizbooks -12:24 PM Oct 12th, 2011
ducttape @mark_copeman I think it comes down to your own view of the world and your expectations they sort of dictate who you attract #bizbooks -12:23 PM Oct 12th, 2011
VZSmallBiz RT @mark_copeman @SuzanneVara What goes around comes around - that's for sure... If you help others out - you'll win in the end.#bizbooks -12:23 PM Oct 12th, 2011
ducttape @SuzanneVara it can make you really really smart #bizbooks -12:22 PM Oct 12th, 2011
VZSmallBiz Q3 @ducttape Should I pay for referrals #bizbookshttp://t.co/sNt0XKYC -12:22 PM Oct 12th, 2011
mark_copeman @SuzanneVara What goes around comes around - that's for sure... If you help others out - you'll win in the end. #bizbooks -12:22 PM Oct 12th, 2011
mikesansone RT @VZSmallBiz: We're having a LIVE chat w/ @ducttape - Join the conversation #smallbiz and ask John a Q to get a free bookhttp://t.co/sNt0XKYC #bizbooks -12:22 PM Oct 12th, 2011
ducttape RT @myliterarycoach: Implemented DTM v2 recommendations about differentiation and web traffic has zoomed. #bizbooks @ducttape#bizbooks -12:22 PM Oct 12th, 2011
VZSmallBiz Hi @myliterarycoach @sigmawebmktg send your info to vzsmallbiz at verizon.net to get your free copy of @ducttape'sbook#bizbooks -12:21 PM Oct 12th, 2011
charlynshelton RT @SuzanneVara: @ducttape get The World’s Most Practical Small Business Marketing Guide – 2nd Edition. I know it will be great!#bizbooks -12:21 PM Oct 12th, 2011
ducttape @JohnColumbus plan on it - have a plan to move people from know, like, trust, try, buy, repeat and refer logically #bizbooks -12:21 PM Oct 12th, 2011
charlynshelton @suzannevara You hit the nail on the head...Listen carefully!#socialmedia #bizbooks -12:21 PM Oct 12th, 2011
ducttape RT @SuzanneVara: @ducttape get The World’s Most Practical Small Business Marketing Guide – 2nd Edition. I know it will be great! #bizbooks -12:20 PM Oct 12th, 2011
SuzanneVara @ducttape yes, there is a wealth of knowledge shared in social media activity. Hone in on it and listen carefully. #bizbooks -12:20 PM Oct 12th, 2011
doug_brock True Karma! RT @ducttape: @jayhoneycutt I dont keep score, find the right partners and let the universe keep score #bizbooks -12:20 PM Oct 12th, 2011
VZSmallBiz We're having an engaging LIVE chat w/ John Jantsch @ducttapeJoin our conversation by asking a Q and get a free copy of his book#bizbooks -12:20 PM Oct 12th, 2011
myliterarycoach Implemented DTM v2 recommendations about differentiation and web traffic has zoomed. #bizbooks @ducttape -12:20 PM Oct 12th, 2011
JohnColumbus @ducttape Thank you & agreed. How can you ensure that a great customer experience is turned into a solid referral? #bizbooks #SMB#smallbiz -12:20 PM Oct 12th, 2011
sigmawebmktg True referral must include personal introduction in my book. Just ask - people usually r willing. #bizbooks -12:20 PM Oct 12th, 2011
ducttape @jayhoneycutt I don't keep score, find the right partners and let the universe keep score #bizbooks -12:19 PM Oct 12th, 2011
SuzanneVara @ducttape now I just need to get The World’s Most Practical Small Business Marketing Guide – 2nd Edition. I know it will be great!#bizbooks -12:19 PM Oct 12th, 2011
ducttape @How_Violins yes referral education, how to refer us, how to spot our ideal client, what we do with a referral all great tools #bizbooks -12:19 PM Oct 12th, 2011
jayhoneycutt John, what mechanisms do you consider effective to measure and enforce reciprocity? #bizbooks -12:18 PM Oct 12th, 2011
charlynshelton @ducttape-Terrific idea, look at their social media activity! WHo 'gives'?#socialmedia #bizbooks -12:18 PM Oct 12th, 2011
ducttape @jayhoneycutt yep a true referral in my mind implies introduction - not just send me some names #bizbooks -12:18 PM Oct 12th, 2011
varjuluceno @ducttape Do businesses or people refer prospects and customers who reflect their style and values? #bizbooks -12:17 PM Oct 12th, 2011
How_Violins Would you recommend putting together a referral package, to make it easier, eg wedding photographer showcase #bizbooks -12:17 PM Oct 12th, 2011
UnKit RT @JohnColumbus: Live Twitter chat w/ @VZSmallbiz & John Jantsch@ducttape today at 12 p.m. ET. Search #bizbooks, more infohttp://t.co/t8HXNtyR -12:17 PM Oct 12th, 2011
ducttape RT @charlynshelton: @steveqshannonThere is a couple of terrific books, @bobburg has one and @joegirard totally agree #bizbooks -12:17 PM Oct 12th, 2011
dotcomcowgirl LIVE Twitter chat on SMB Referrals How-To with John Jantsch@ducttape is on now. Search for #bizbooks -12:17 PM Oct 12th, 2011
UnKit RT @vianza: What are you reading this week? #bizbooks -12:17 PM Oct 12th, 2011
VZSmallBiz Hi @steveqshannon & @charlynshelton send your info to vzsmallbiz at verizon.net to get your free copy of @ducttape's book.#bizbooks -12:17 PM Oct 12th, 2011
ducttape @steveqshannon look at what they are doing now, look at social media activity they will leave lots of clues #bizbooks -12:16 PM Oct 12th, 2011
likelist4biz RT @VZSmallBiz: We're having a LIVE chat w/ @ducttape - Join the conversation #smallbiz and ask John a Q to get a free bookhttp://t.co/sNt0XKYC #bizbooks -12:16 PM Oct 12th, 2011
jayhoneycutt A "lead" can lead to a "referral", but is not easily measured in both bricks/clicks world #bizbooks -12:16 PM Oct 12th, 2011
JaySherer RT @ducttape: A2 - the best time to plant the seed for a customer referral in the lead generation process #bizbooks -12:16 PM Oct 12th, 2011
whosChrisHughes RT @ducttape: A1 - ask yourself this tough question - do you really deserve referrals - if it's hell yes - then what's holding you back#bizbooks -12:16 PM Oct 12th, 2011
ducttape RT @SuzanneVara: @VZSmallBiz referral engine? I have it already. It is a fabulous book. Love it! aren't you sweet #bizbooks -12:15 PM Oct 12th, 2011
jayhoneycutt A referral is of the caliber to create an engagement #bizbooks -12:15 PM Oct 12th, 2011
charlynshelton @steveqshannonThere is a couple of terrific books, @bobburghas one and @joegirard #bizbooks -12:15 PM Oct 12th, 2011
VZSmallBiz Cool! RT @SuzanneVara: @VZSmallBiz referral engine? I have it already. It is a fabulous book. Love it! #bizbooks @ducttape -12:15 PM Oct 12th, 2011
ducttape @charlynshelton I love to motivate but not compensate - say thank you, give referrals, create a club, shower them with chocolate#bizbooks -12:15 PM Oct 12th, 2011
SuzanneVara @VZSmallBiz referral engine? I have it already. It is a fabulous book. Love it! #bizbooks -12:14 PM Oct 12th, 2011
steveqshannon #bizbooks Love this subj. How do we profile a serial referral person? Ideas? -12:14 PM Oct 12th, 2011
ellen_yu We're having a LIVE chat w/ @ducttape - Join the conversation#smallbiz and ask John a Q to get a free book http://t.co/VbY0i2iG#bizbooks -12:14 PM Oct 12th, 2011
VZSmallBiz We're having a LIVE chat w/ @ducttape - Join the conversation#smallbiz and ask John a Q to get a free book http://t.co/sNt0XKYC#bizbooks -12:14 PM Oct 12th, 2011
charlynshelton @ducttape Do you offer compensation for referral? I think it is a great way to say thank you. #bizbooks -12:14 PM Oct 12th, 2011
ducttape @JohnColumbus be more referable! I know, rocket science but a great customer experience is how you get more referrals #bizbooks -12:14 PM Oct 12th, 2011
ducttape A2 - and then you'll let them introduce you to 3 other people that need that great result - works every time! #bizbooks -12:13 PM Oct 12th, 2011
JohnColumbus @ducttape While there are many, what do you believe is the most important take away from your book? #bizbooks -12:13 PM Oct 12th, 2011
ducttape A2 - tell your prospect that you know they will be so thrilled with what is promisted you'll come back in 90 days to make sure . . #bizbooks -12:13 PM Oct 12th, 2011
VZSmallBiz @varjuluceno @How_Violins @SuzanneVara send your info to vzsmallbiz at verizon.net to get a copy of @ducttape's book #bizbooks -12:13 PM Oct 12th, 2011
ducttape A2 - the best time to plant the seed for a customer referral in the lead generation process #bizbooks -12:12 PM Oct 12th, 2011
SuzanneVara @mark_copeman yes they do many times expect something back. When beneficial I agree but just because nah. I too like good Karma.#bizbooks -12:12 PM Oct 12th, 2011
charlynshelton RT @ducttape: A1 so many people are scared to ask for referrals feels like begging if you believe in what you do I think you're cheating folks #bizbooks -12:12 PM Oct 12th, 2011
charlynshelton RT @ducttape: A1 if you know you your service gets results you are doing people a diservice if you don't let them help their friends#bizbooks -12:12 PM Oct 12th, 2011
ducttape @SuzanneVara then go to work on educating them on why it makes sense and how you'll contact the referral #bizbooks -12:11 PM Oct 12th, 2011
rohnjaymiller " AgileMarketing,"my presentation with Flip case study, is on SpeakerDeck: http://t.co/nk5KrbgA #agile #marketing #bizbooks -12:11 PM Oct 12th, 2011
SuzanneVara @ducttape I agree but what about when people are apprehensive and give that long pause of silence when you ask? #bizbooks -12:11 PM Oct 12th, 2011
ducttape @varjuluceno start asking your customers to introduce you to other companies they love and refer #bizbooks -12:10 PM Oct 12th, 2011
VZSmallBiz Q2 @ducttape What's the best time to ask for a referral#bizbooks -12:10 PM Oct 12th, 2011
mark_copeman @ducttape That would certainly be my mindset - but there's a lot of folks who expect something back. Personally I like good karma#bizbooks -12:09 PM Oct 12th, 2011
doug_brock @DuctTape What's your advice on gaining referrals inside large corporations? Cross departmentally for instance. #bizbooks -12:09 PM Oct 12th, 2011
How_Violins Can you recommend some effective tools for email referral follow up? #bizbooks -12:09 PM Oct 12th, 2011
JohnColumbus Join our tweet up... Own a business? Join @VZSmallBizTwitter chat w/ John Jantsch @ducttape at 12 pm ET http://t.co/t8HXNtyR#bizbooks -12:09 PM Oct 12th, 2011
ducttape A1 - ask yourself this tough question - do you really deserve referrals - if it's hell yes - then what's holding you back #bizbooks -12:09 PM Oct 12th, 2011
VZSmallBiz hi @shugorick & @NotActuallyHero Thanks for asking @ducttapea Q. Send your info to vzsmallbiz at verizon.net to get free book #bizbooks -12:09 PM Oct 12th, 2011
ducttape @mark_copeman there are some cases where it could, but ideally you want the kind of relationship where people refer to help others#bizbooks -12:08 PM Oct 12th, 2011
varjuluceno @ducttape How do you start cultivating a network of endless referrals? #bizbooks -12:08 PM Oct 12th, 2011
ducttape @shugorick very, very (that's 2) effective nobody does it any more and it always gets opened - send five a week and see #bizbooks -12:07 PM Oct 12th, 2011
VZSmallBiz Hi @mark_copeman Thanks for asking @ducttape a Q, send your info to vzsmallbiz at verizon.net to get a free copy of John's book #bizbooks-12:07 PM Oct 12th, 2011
ducttape @NotActuallyHero I think the difference is motivation - a referral is done for social reasons an affiliate is done for financial #bizbooks -12:06 PM Oct 12th, 2011
VZSmallBiz Hi @irishis98 Thanks for asking @ducttape a Q, send us your info vzsmallbiz at verizon.net to get a free copy of John's book #bizbooks -12:06 PM Oct 12th, 2011
mark_copeman John, should asking for a referral be linked to the mention of commission in the same breath? #bizbooks -12:06 PM Oct 12th, 2011
ItsThePlumber RT @ducttape: A1 if you know you your service gets results you are doing people a diservice if you don't let them help their friends#bizbooks -12:06 PM Oct 12th, 2011
ducttape @irishis98 introduction with education - someone introduces what you do to someone that needs what you do #bizbooks -12:05 PM Oct 12th, 2011
shugorick John, in the book you talk about hand written notes. How effective can they really be and I assume the shorter the better? #bizbooks -12:05 PM Oct 12th, 2011
NotActuallyHero @ducttape What differentiates referral programs from affiliate programs? #bizbooks -12:05 PM Oct 12th, 2011
VZSmallBiz @Reveal_Body thanks for asking @ducttape a Q,pls send your info to vzsmallbiz at verizon.net to get John's book for free! #bizbooks -12:05 PM Oct 12th, 2011
ducttape A1 if you know you your service gets results you are doing people a diservice if you don't let them help their friends #bizbooks -12:05 PM Oct 12th, 2011
officesatlanta RT @ducttape: A1 so many people are scared to ask for referrals feels like begging if you believe in what you do I think you're cheating folks #bizbooks -12:05 PM Oct 12th, 2011
varjuluceno RT @VZSmallBiz: 1st 15 to ask @ducttape a Q today during our LIVE chat w/ get a free sign copy of his book Referral Enginehttp://t.co/sNt0XKYC #bizbooks -12:04 PM Oct 12th, 2011
irishis98 Define Referral please, leads to a sale? leads to a contact?#bizbooks -12:04 PM Oct 12th, 2011
ducttape A1 so many people are scared to ask for referrals feels like begging if you believe in what you do I think you're cheating folks #bizbooks -12:04 PM Oct 12th, 2011
Reveal_Body @ducttape Is it good to offer some kind of referral bonus to your present clients to get them spreading the word? #bizbooks -12:03 PM Oct 12th, 2011
Power30under30 RT @vzsmallbiz: John Jantsch @ducttape is a #smallbizexpert& author and will give tips on getting referrals = more business#bizbooks -12:03 PM Oct 12th, 2011
mospeedatty RT @ducttape: We are getting ready to start live tweet chat - what do you want to know about referrals referrals! - get my book #bizbooks-12:02 PM Oct 12th, 2011
VZSmallBiz Let's get started! Q1 @ducttape What holds people back from pursuing referrals #bizbooks -12:02 PM Oct 12th, 2011
sjlinkingsystem @ducttape we'll be "watching" RT I'll be tweeting fast & furious for a bit here doing a live tweet chat on referral marketing join#bizbooks -12:02 PM Oct 12th, 2011
ducttape Jump in folks we are getting ready to start live tweet chat - what do you want to know about referrals referrals! - get my book #bizbooks -12:02 PM Oct 12th, 2011
VZSmallBiz 1st 15 to ask @ducttape a Q today during our LIVE chat w/ get a free sign copy of his book Referral Engine http://t.co/sNt0XKYC #bizbooks -12:02 PM Oct 12th, 2011
SocialBuzzU RT @ducttape: What do you want to know about referral marketing - join me for a tweet chat at Noon ET on #bizbooks btyb@Verizon -12:02 PM Oct 12th, 2011
VZSmallBiz John Jantsch @ducttape is a #business owner, #smallbiz expert and author and will give tips on getting referrals = more business #bizbooks-12:02 PM Oct 12th, 2011
SocialBuzzU RT @vzsmallbiz: We'll start our LIVE chat w/ @ducttapemarketing at 12 pm ET, get your Qs ready use #bizbooks. John will give tips to get... -12:01 PM Oct 12th, 2011
kristofcreative RT @tweetreports: Don't miss LIVE #bizbooks chat w/@ducttape marketing starting now! http://t.co/lNmxyTy6 -12:01 PM Oct 12th, 2011
doug_brock Have a few minutes at lunch? Catch a tweet chat with@ducttape on referral marketing. #bizbooks -12:01 PM Oct 12th, 2011
VZSmallBiz Welcome John Jantsch @ducttape to our live chat! Thank you for making time to share insights w/ #smallbiz #bizbooks http://t.co/sNt0XKYC-12:01 PM Oct 12th, 2011
tweetreports Don't miss LIVE #bizbooks chat w/ @ducttape marketing starting now! http://t.co/lNmxyTy6 -12:01 PM Oct 12th, 2011
jillperrysmith RT @vzsmallbiz: We'll start our LIVE chat w/ @ducttapemarketing at 12 pm ET, get your Qs ready use #bizbooks. John will give tips to get... -12:01 PM Oct 12th, 2011
VZSmallBiz We'll start our LIVE chat w/ @ducttape marketing at 12 pm ET, get your Qs ready use #bizbooks. John will give tips to get referrals#growth -11:58 AM Oct 12th, 2011
Verizon Want to join @VzsmallBiz Live chat at 12 pm ET, but need some help? Check out this how-to post http://t.co/RWeJAIx8 Search for #bizbooks-11:57 AM Oct 12th, 2011
ducttape Tweet stream notice - I'll be tweeeting fast and furious for a bit here doing a live tweet chat on referral marketing - join us #bizbooks -11:56 AM Oct 12th, 2011
shugorick RT @ducttape: What do you want to know about referral marketing - join me for a tweet chat at Noon ET on #bizbooks btyb@Verizon -11:53 AM Oct 12th, 2011
VZSmallBiz We're getting ready for our Live chat at 12 pm ET w/ @ducttape. Check out this how-to post http://t.co/z9FlmRLc Search #bizbooks -11:50 AM Oct 12th, 2011
ducttape @SuzanneVara hey you are you going to join the chat and harass me? #bizbooks -11:48 AM Oct 12th, 2011
SuzanneVara RT @ducttape: What do you want to know about referral marketing - join me for a tweet chat at Noon ET on #bizbooks btyb@Verizon -11:47 AM Oct 12th, 2011
VZWdavid Own a business? Join @VZSmallBiz #LIVE Twitter chat w/ John Jantsch @ducttape today (Oct. 12) at 12 pm ET http://t.co/fPG0mqpP#bizbooks -11:47 AM Oct 12th, 2011
irishis98 RT @johncolumbus: Live Twitter chat w/ @VZSmallbiz & John Jantsch @ducttape today at 12 p.m. ET. Search #bizbooks, more infohttp://t.co/... -11:46 AM Oct 12th, 2011
AlayaBeauty RT @ducttape: What do you want to know about referral marketing - join me for a tweet chat at Noon ET on #bizbooks btyb@Verizon -11:45 AM Oct 12th, 2011
ducttape What do you want to know about referral marketing - join me for a tweet chat at Noon ET on #bizbooks btyb @Verizon -11:45 AM Oct 12th, 2011
VzNana Own a business? Join @VZSmallBiz #LIVE Twitter chat w/ John Jantsch @ducttape at 12 pm ET http://t.co/mitYY7QO #bizbooks -11:38 AM Oct 12th, 2011
JohnColumbus Live Twitter chat w/ @VZSmallbiz & John Jantsch @ducttapetoday at 12 p.m. ET. Search #bizbooks, more info http://t.co/t8HXNtyR -11:35 AM Oct 12th, 2011
VzSports Own a business? Join @VZSmallBiz #LIVE Twitter chat w/ John Jantsch @ducttape at 12 pm ET http://t.co/8SlVrGV4 #bizbooks -11:32 AM Oct 12th, 2011
VerizonCA RT @Verizon: Businesses get more referrals. Tips from expert@ducttape in LIVE chat w/ @VZSmallBiz at 12 pm ET http://t.co/pXyskgbNSearch #bizbooks -11:32 AM Oct 12th, 2011
deidrem Live Twitter chat w/ @VZSmallbiz & John Jantsch @ducttape today at 12 p.m. ET. Search #bizbooks, more info http://t.co/ftiLV9Sr -11:32 AM Oct 12th, 2011
verizonbusiness Own a business? Join @VZSmallBiz #LIVE Twitter chat w/ John Jantsch @ducttape today at 12 pm ET http://t.co/uIMtXJx1 #bizbooks -11:30 AM Oct 12th, 2011
MukMan RT @Verizon: Businesses get more referrals. Tips from expert@ducttape LIVE chat @VZSmallBiz at 12 ET http://t.co/0TBVRh4k Search#bizbooks -11:22 AM Oct 12th, 2011
heatherwilner RT @Verizon: Businesses get more referrals. Tips from expert@ducttape in LIVE chat w/ @VZSmallBiz @ 12 pm ET http://t.co/jf5tIzJe#bizbooks -11:16 AM Oct 12th, 2011
Verizon Businesses get more referrals. Tips from expert @ducttape in LIVE chat w/ @VZSmallBiz at 12 pm ET http://t.co/pXyskgbN Search #bizbooks -11:13 AM Oct 12th, 2011
VZSmallBiz @mattwilsontv Join our LIVE Twitter chat at 12 pm ET w/@ducttape ? Tips on getting referrals Search #bizbookshttp://t.co/sNt0XKYC -11:02 AM Oct 12th, 2011
VZSmallBiz @TheRealJayHolla Thanks for the RT we'll be giving away@ducttape's book during the LIVE chat at 12 pm http://t.co/sNt0XKYC#bizbooks -11:00 AM Oct 12th, 2011
ducttape @megumirobinson chat starts at Noon ET - #bizbooks -http://t.co/tgqrEs7c -10:53 AM Oct 12th, 2011
ducttape Join me live today at 12 p.m. ET. for Twitter chat on referrals#bizbooks, more info at cot.ag/mWpGZ8 btyb @Verizon -10:35 AM Oct 12th, 2011
verizonbusiness LIVE Twitter chat with John Jantsch @ducttape today at 12 p.m. ET. Search for #bizbooks, more info at http://t.co/uIMtXJx1 -10:20 AM Oct 12th, 2011
TheBigRedEd RT @Verizon: Own a business? Join @VZSmallBiz #LIVETwitter chat w/ John Jantsch @ducttape today (Oct. 12) at 12 pm EThttp://t.co/pXyskgbN #bizbooks -10:08 AM Oct 12th, 2011
Verizon Own a business? Join @VZSmallBiz #LIVE Twitter chat w/ John Jantsch @ducttape today (Oct. 12) at 12 pm ET http://t.co/pXyskgbN#bizbooks -9:42 AM Oct 12th, 2011
JWPRInc "A beneficial book to any large organization" @800ceoread on@subirchowdhury 's THE POWER OF LEO http://t.co/iVlZt5Z5 #management#bizbooks -5:55 PM Oct 11th, 2011
VerizonCA RT @VZSmallBiz: Join our #LIVE Twitter chat with John Jantsch@ducttape tomorrow (Oct. 12) at 12 p.m. ET Search for #bizbookshttp://t.co/sNt0XKYC -3:48 PM Oct 11th, 2011
VZSmallBiz Join our #LIVE Twitter chat with John Jantsch @ducttapetomorrow (Oct. 12) at 12 p.m. ET Search for #bizbooks http://t.co/sNt0XKYC-2:55 PM Oct 11th, 2011
