from FastCompany.com
http://www.fastcompany.com/1643185/daddy-what-s-a-brand-and-9-more-awkward-questions-for-uncertain-t...
For a brand, nirvana is when your good name is so widely endorsed that it enters the language.
"Pass the Kleenex."
"Google it."
But that's the top of a long and slippery slope--look at Toyota and Tiger Woods. A healthy brand drives up your stock, and vice versa. These are the things we thought we knew.
It's 2010--are they still true?
