Recently I spent some time with one of our daughter’s college sorority sisters’ father – we were helping both of our young adult children move from two different places to two more different places. But that’s a story for another day.
The father and his brother own a laminate woods product company that they started nearly 30 years ago and the last two years have been tough – to put it mildly. He explained that he still has to make trips to Japan, China, Singapore and Europe to keep up his relationships with suppliers so that when the market comes back, they'll still have a business.
Small business is taking it on the shins – not that large companies aren’t, too, but small business attitudes appear to reflect my fellow father’s approach – they’ll do whatever they have to and ride out the downturn. More than 8 in 10 small businesses are concerned about a double-dip recession but 3 out of 4 are prepared to ride out a downturn according to this report.
In the meantime, working smarter while you wait appears to be the most apt way to approach the business front. Entrepreneurs are retooling and refining their business propositions.
While you may be going through soul-searching on how to keep your front door open, be sure to look at all the free resource options out there including a small business tech tool kit and, if you’re considering new service from Verizon, look at the free one-year Verizon Websites powered by Intuit that can help you build inviting websites quickly with domain names, email and tens of thousands of images along with free Web Listings to help you get found easily on search engines when you purchase one of our Solutions bundles with no term contract required..
Staying in business, growing your business and achieving personal and financial success are your goal, so get some support – after all incentives, free tools and opportunity are just like having money in the bank!
Contact the editor: vzsmallbiz@verizon.net
Mark leads the way to bring innovative solutions to small businesses.
Mark works with and identifies entrepreneurial companies for Verizon to invest in and fund.
Dan works with and identifies entrepreneurial companies for Verizon to invest in and fund.
Paul handles corporate communications for Verizon Wireless with a focus on enterprise and government sectors.
Ellen provides PR support to Verizon's small business team, landlines and FiOS in apartment buildings and small and medium-sized commercial properties such as strip malls, and street-level shops and offices.
Kathy manages the SMB product Marketing Messaging Strategy for the Business Solution Group. She also develops and manages various SMB marketing programs to support channel enablement.
Jarryd provides PR support to Verizon in CA and TX.
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