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Cash (and Credit) is King – So, Wear the Crown

by Paul_Macchia ‎02-20-2012 12:59 PM - edited ‎02-20-2012 01:49 PM


Cash (and Credit) is King – So, Wear the Crown: Verizon Wireless and Intuit Roll Out Enhanced GoPayment


Getting paid is a major hurdle for SMBs as many do not have the capability to accept credit card payments.  Verizon Wireless and Intuit helped changed that in mid-2011 when we teamed up to deliver GoPayment, for Verizon Wireless customers in the sole proprietorship or SMB arena.


With a brick and mortar store, it may not be an issue if credit cards are not accepted as patrons are used to your policies, they simply go to a nearby ATM to get cash.  However, for business owners who travel, go to trade shows, fairs, or carry their products in a truck, a device to accept payment – credit card payments – is a must.  Click here to see how a Verizon Wireless customer made a leap forward to use this new technology and how easy it was for her to accept credit card payments.


Today, we are unveiling an enhanced version - on the Verizon Wireless network - with a new look and several other benefits including:

  • An app to handle the sign up process (
    • Lowered entry price at $19.97 – making it extremely affordable for all SMBs and proprietors click here for link– You can also check device compatibility on the same page.
      • $20 Credit upon first use of the swipe to the customer’s account making the device FREE!
  • Enhanced design – now easier to handle and has a better “look and feel”
  • Broader Android device compatibility
  • Works in conjunction with QuickBooks


While the majority of GoPayment users will have their transaction swipes posted to a bank account, a newly introduced feature enables users to have their funds deposited to an Intuit GoPayment prepaid Visa card, eliminating the need for a bank routing and account number. Users can spend, withdraw, or transfer $$$ to another account. 


More information for GoPayment such as additional benefits, payment plans, compatible devices, cards and how to get started can be found at  


Not only are we seeing a new generation of GoPayment, but one of its ambassadors is coming back as well…


If You Knew Susie, Like I Knew Susie…

Yes, THAT, Susie! She of the famed “Susie’s Lemonade Stand.” Susie first wowed us as she showed how a small business can be powerful – using technology – to advance her business, easily monitor inventory and more so she can focus on bringing in more sales.


(Click here for our first commercial featuring Susie and here for the second one).  Susie will be back to showcase the new GoPayment in a new ad, called “Going Pink,” debuting today CLICK HERE.


Many technologies are easily and affordably available to you to help you run your business better… you just need to use it.


Tell us how your business has improved with GoPayment or with a new technology and we may feature you in this blog.  Post your comment below or email us at


Be inspired!  Be a Susie! 

About Verizon's Small Business
Get news from Verizon about small business services and market trends that affect your bottom line. Here, you'll find tips and commentary from the Verizon small business group and other experts to help keep your business growing.


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About the Authors

Mark W. Adams

Director: Verizon National Marketing

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Mark leads the way to bring innovative solutions to small businesses.

Mark Smith

Executive Director: Verizon Ventures

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Mark works with and identifies entrepreneurial companies for Verizon to invest in and fund.

Ellen Yu

Sr. Manager: Media Relations

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Ellen provides PR support to Verizon's small business team, landlines and FiOS in apartment buildings and small and medium-sized commercial properties such as strip malls, and street-level shops and offices.


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