At Verizon we’re very open to trying new marketing tactics as we know change is inevitable. To stay relevant, to be competitive and to connect with our existing and potential customers we need to keep up to date.
So we started by dipping our toes in social media by launching this blog – coming up on one year next month – and today we’ve launched the Verizon Small Business Facebook page (please fan us) and the VZSmallBiz Twitter account (please follow us).
Very similar to the tone of these blog posts, our main focus is to provide relevant and helpful information to small businesses or to ask questions to get you to share your thoughts and engage with us. Trust me, our content will be relevant to you and your business as our goal is to help your business grow and prosper. Sure we have goods to sell and we’ll tell you about some great deals too, but our focus is to engage with all small businesses – not just Verizon’s small business customers.
We’re still tightening up our social media plan so if you have any suggestions, please post your comments here or post them on our Facebook page or let us know in Twittersphere.
If you’re not engaging with your customers online tell me why. And if you are already engaging with your customers online, share some of your success stories – I’m sure my team and I can use that insight.
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Contact the editor: vzsmallbiz@verizon.net
Mark W. Adams
Director: Verizon National Marketing
Mark leads the way to bring innovative solutions to small businesses.
Mark Smith
Executive Director: Verizon Ventures
Mark works with and identifies entrepreneurial companies for Verizon to invest in and fund.
Dan Keoppel
Executive Director: Verizon Ventures
Dan works with and identifies entrepreneurial companies for Verizon to invest in and fund.
Paul Macchia
National Public Relations Manager
Paul handles corporate communications for Verizon Wireless with a focus on enterprise and government sectors.
Ellen Yu
Sr. Manager: Media Relations
Ellen provides PR support to Verizon's small business team, landlines and FiOS in apartment buildings and small and medium-sized commercial properties such as strip malls, and street-level shops and offices.
Kathy Johnson
Manager: SMB Product Marketing Messaging, Verizon Wireless
Kathy manages the SMB product Marketing Messaging Strategy for the Business Solution Group. She also develops and manages various SMB marketing programs to support channel enablement.
Jarryd Gonzales
Sr. Manager: Media Relations
Jarryd provides PR support to Verizon in CA and TX.
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