Guest post by Mario Acosta-Velez, director, State Government Affairs for Verizon. Mario manages external relations with key stakeholders, business organizations, and diverse communities in the Mid-Atlantic region.
Last month, while attending the Greater Washington Hispanic Chamber of Commerce’s 3rd Annual Hispanic Business Expo at the Washington, DC Convention Center, I talked with many small business owners who visited Verizon’s exhibit to learn about the latest communications technology for small businesses, such as 4G and FiOS. Some of the common questions asked by small business owners were:
- how do I develop an effective communications and marketing strategy?
- does my business have the right communications tools in place to maximize its potential?
- how can I effectively use voice and internet services to better reach customers?
- how can I ensure my business comes up first in a Google search?
One thing was clear as part of these conversations: small business owners want access to real communications solutions that will help them be more productive, retain and find new customers, create or expand their online presence, and run all aspects of their businesses on the go.
Think about these three key topics below and ask if you have addressed these within your business:
Aligning communications solutions with marketing strategy. As small business owner, you want to ensure that you do not miss any contacts, inquiries or leads from current or potential customers (calls, emails or clicks), that potential customers can find your business and easily reach you, and that your business comes up first on web searches. More than 90% of consumers research online before making decisions on products and services in their local area. As you increase your online presence, your business needs to have an effective business website to market your services or products when customers find you online.
Leveraging Cloud technology to effectively run your business. How you ever thought how cloud (or online) services can benefit your business? Cloud technology allows you to access, organize, manage and share business data from any online source, provides the most current online security, and helps ensure contingency planning via online backup and storage to ensure continued business operations. This type of technology can definitely help maximize business efficiency so you can have more time to run your business.
Using Wireless Machine to Machine (M2M) technology to grow your business. Through M2M technology, which wirelessly connects machines and devices through the network, your small business can gain better visibility and control over asset and inventory levels. For example, the Mobile Router Broadband Solutions feature allows multiple devices to share a wireless wide area network (WWAN) connection to minimize risk, set up failover protection, and quickly connect job sites.
So, whether you are a one-person business or a company with more than 200 employees, the power of our technology will help your business achieve better results, innovate, drive productivity and stay continuously connected to your customers.
Please share your comments or questions below. For those in the DC-metro area, Verizon will have a booth at the Vienna/Tysons Corner Regional Chamber of Commerce Annual Conference to be held this Friday, April 13 at the Hilton McLean Tysons Corner. I, as well as other small business experts from Verizon will be onsite to answer your questions or show you how some of our latest technologies can help you run increase your business productivity.
The Verizon exhibit booth is at the Trade Show floor right across from the main ballroom.
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