on
It’s not easy to stand up and do something; it’s even tougher to take action. However, action is needed to make change and that’s what was discussed at a panel the 2012 CECP Corporate Philanthropy Summit yesterday in New York City.
I was joined by senior leaders at Chevron Corporation, Hilton Worldwide and Fenton Communications to discuss the challenging societal issues that our companies each address. From ending domestic violence to human trafficking and HIV/AIDS, we have all made significant commitments and have made tremendous results over the years.
We discussed the course and decisions that led to us wanting to make change and collectively agreed that for other companies – large or small – to take a stand, the issue need to align with your business objectives and it’s imperative that you are able to measure your impact in the community. Additionally, the societal issue that a company takes on needs to pivot to the impacts to the company’s employees and workplace.
Here at Verizon we have tackled a number of issues, specifically our Foundation helps people to live healthy, safe and independent lives by addressing disparities in education, health care and sustainability. We have been bringing awareness of the issue of domestic violence and over the last decade, working to end, educate and help prevent it.
It started out with an act of kindness just to donate voicemail boxes and wireless phones to victims of domestic violence and it grew from there. Did it make business sense? Absolutely! Are our employees engaged and doing their part to collect used phones, devices and more? Yes, working together with our employees we are proud to take on this challenging societal issue.
Are we courageous? We all are, if we just take a stand and do something. Please don’t ever be a silent bystander.
To learn more about the work of the Verizon Foundation visit www.verizonfoundation.org.
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Contact the editor: vzsmallbiz@verizon.net
Mark W. Adams
Director: Verizon National Marketing
Mark leads the way to bring innovative solutions to small businesses.
Mark Smith
Executive Director: Verizon Ventures
Mark works with and identifies entrepreneurial companies for Verizon to invest in and fund.
Dan Keoppel
Executive Director: Verizon Ventures
Dan works with and identifies entrepreneurial companies for Verizon to invest in and fund.
Paul Macchia
National Public Relations Manager
Paul handles corporate communications for Verizon Wireless with a focus on enterprise and government sectors.
Ellen Yu
Sr. Manager: Media Relations
Ellen provides PR support to Verizon's small business team, landlines and FiOS in apartment buildings and small and medium-sized commercial properties such as strip malls, and street-level shops and offices.
Kathy Johnson
Manager: SMB Product Marketing Messaging, Verizon Wireless
Kathy manages the SMB product Marketing Messaging Strategy for the Business Solution Group. She also develops and manages various SMB marketing programs to support channel enablement.
Jarryd Gonzales
Sr. Manager: Media Relations
Jarryd provides PR support to Verizon in CA and TX.
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