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Tips to Protecting Your Customers' Data

by Employee ‎01-27-2012 07:18 AM - edited ‎01-27-2012 01:12 PM

michael kaiser.jpgGuest post by Michael Kaiser, the Executive Director of the National Cyber Security Alliance (NCSAG).


In this digital age, your business shares information online on a daily basis. Chances are, you trust that the data are safely protected.


But are you doing everything you can to keep that data confidential? Do your employees understand how to protect data? Are you prepared to handle a breach?


This notion might encourage you to take a closer look at how your data is being collected, shared, and stored online.


Data Privacy Day.jpgJanuary 28th, 2012 is Data Privacy Day (DPD) an annual international celebration designed to promote awareness about privacy and education about best data privacy practices. (


We’re dedicated to helping improve conditions of online safety and security for all users but we also know that the Internet cannot become safer without everyone doing their part.


Improving privacy is our shared responsibility and we’re asking you to help spread the word about the importance of improving privacy practices online.


You can help by talking to coworkers and peers about the importance of data privacy.


Here are some tips:


  • Conduct employee training on privacy as it relates to employment, helping employees learn how to protect the privacy of clients’ and customers’ personal information and teaching employees how to manage their own privacy at work.


  • Develop internet privacy policies for your business. The Federal Trade Commission’s Bureau of Consumer Protection Business Center is a great resource (‐and‐security). If you already have policies in place, review and update them to ensure they address current threats and best practices.


  • Create a plan in the event the privacy of customer data is compromised by a data breach.  Check out the Debix Data Breach Incident Response Workbook for ideas:


  • Communicate with your clients, membership, or workforce about privacy awareness in the month of January in honor of Data Privacy Day using company newsletters, intranets, networks, and other internal communications.  Blog about privacy.  Use social networks to disseminate information and encourage customers and employees to learn more about privacy.  Feel free to use content found at   


For more ways to actively manage your privacy, visit the “What You Can Do” section of the Data Privacy Day website: and the “Consumer & Business Resources” section of the Data Privacy Day website:


With these resources, you can help make the Internet a safer place for all digital citizens. Cheers to a successful Data Privacy Day 2012 and increased protection of your information!


[Editor’s note: Join a live chat today at 1:30 p.m. ET to get more data privacy tips – search for #privacyday or follow @Verizon.  For more information and to register (for a chance to win prizes) visit Check out this past post (with video) on data security.]

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Get news from Verizon about small business services and market trends that affect your bottom line. Here, you'll find tips and commentary from the Verizon small business group and other experts to help keep your business growing.


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About the Authors

Mark W. Adams

Director: Verizon National Marketing

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Mark leads the way to bring innovative solutions to small businesses.

Mark Smith

Executive Director: Verizon Ventures

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Mark works with and identifies entrepreneurial companies for Verizon to invest in and fund.

Dan Keoppel

Executive Director: Verizon Ventures

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Dan works with and identifies entrepreneurial companies for Verizon to invest in and fund.

Paul Macchia

National Public Relations Manager

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Paul handles corporate communications for Verizon Wireless with a focus on enterprise and government sectors.

Ellen Yu

Sr. Manager: Media Relations

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Ellen provides PR support to Verizon's small business team, landlines and FiOS in apartment buildings and small and medium-sized commercial properties such as strip malls, and street-level shops and offices.

Kathy Johnson

Manager: SMB Product Marketing Messaging, Verizon Wireless

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Kathy manages the SMB product Marketing Messaging Strategy for the Business Solution Group. She also develops and manages various SMB marketing programs to support channel enablement.

Jarryd Gonzales

Sr. Manager: Media Relations

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Jarryd provides PR support to Verizon in CA and TX.

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