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To Truly Keep Customers, Offer the Best Customer Experience

by Employee on ‎04-26-2011 11:56 AM

Genius.jpgGuest blog post by author Alan Gregerman who wrote Surrounded by Geniuses, he has been helping companies and organizations unlock the genius that exists in all of their employees. 




If you're like most businesses you realize that providing excellent customer service is essential to your success.  While you might win customers based on the quality, reliability, and price of your products, services, or solutions, you're likely to keep them by delivering the best customer experience in your marketplace.  And you don't have to be a large company to provide world-class service.  In fact, as a small or medium-size business you have some distinct advantages in building a more customer-centric business.  First, you're closer to the customer and can engage in an ongoing "conversation" to understand their evolving needs and the best ways to meet them.  Second, you can tap your entrepreneurial spirit to do new things more quickly and effectively without breaking the bank.  But it all begins by acknowledging the importance of customer service and your potential to be innovative and remarkable.


And that's what this Wednesday’s webinar is all about.  I will begin the webinar by looking at a couple of companies that have two different and very successful customer service models to give you a sense of how you can create your own winning customer experience.  Then I go over  service from the customer's perspective and show how you can identify the critical "moments of truth" in your relationship with customers--moments when you have the opportunity to make a powerful and lasting impression.  Next, I'll explore six big ideas that could provide a framework for enhancing your customer experience and provide practical guidance on how to bring them to life.  These ideas can be adapted to your budget and industry to achieve brilliant results.  And last, I'll review the eight keys to building stronger relationships with your customers.  And if you have questions at the end I'll tried to offer as much specific help as possible.


So please join me on this free live webinar tomorrow Wednesday April 27th at 2:00 p.m. Eastern time for "Customer Service -- Winning in Your Market by Creating the Most Compelling Customer Experience."  


PS, if you can’t make the live, free  webinar, watch the replay as my webinar will be taped and archived so you can view it later.  And follow @VzSmallBiz or fan VerizonSmallBiz to get a copy of my latest book titled "Surrounded by Geniuses" which offers even more ideas for unlocking the brilliance in yourself, your colleagues, and your company.




About Verizon's Small Business
Get news from Verizon about small business services and market trends that affect your bottom line. Here, you'll find tips and commentary from the Verizon small business group and other experts to help keep your business growing.


Contact the editor:

About the Authors

Tracey Kennedy

Senior Manager: Verizon Small Business

Photo of Tracey Kennedy

Tracey provides Small Business Marketing support and is the voice of many Verizon Automated Notification Announcement marketing campaigns.

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