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Twarketing - Oh Really?

by Employee on ‎09-24-2010 09:37 AM

groupon.jpgI came across this site today as I looked at small business trending topics and found there was a B2B conference devoted to the subject of ‘Twarketing’ – how to conduct successful Twitter marketing campaigns. It features a Twitter feed from yesterday’s live B2B social media conference - #liftsummit.


We seem to constantly come back to the idea of social media as the new enabler of word-of-mouth advertising, customer service and, of course, sales. The real question is, can you make money from your social media space?  Well, depending on the type of business you have, you might be, but you won’t know unless you give it a try.


While it may not make sense for a dental office to Tweet its current ‘free teeth whitening’ or ‘complimentary X-Rays’ for new patients, it could. Social media is an opportunity for customers to share their experience with others and, potentially, bring you more business.  You shouldn’t assume that your business won’t benefit from this.


If you’re not familiar with Groupon, BOGOPOD, Tippr and other one-day only or special offer sites, you should be.  They have helped a few businesses grow like gangbusters – sometimes there are glitches with exponential growth, but think how many people would like to be in your shoes when that happens! In fact, today, I’m in Vancouver, Washington and here’s yet another article on the positive impact of a Groupon offer on a local business.


So keep your marketing hat on 24/7 and look at the fast-growing social media marketing space for effective and affordable customer attraction incentives – it’s a great way for you to develop a rep and get a lot more Tweeps (friends) to recommend your products and services to others!

About Verizon's Small Business
Get news from Verizon about small business services and market trends that affect your bottom line. Here, you'll find tips and commentary from the Verizon small business group and other experts to help keep your business growing.


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About the Authors

Mark W. Adams

Director: Verizon National Marketing

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Mark leads the way to bring innovative solutions to small businesses.

Mark Smith

Executive Director: Verizon Ventures

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Mark works with and identifies entrepreneurial companies for Verizon to invest in and fund.

Dan Keoppel

Executive Director: Verizon Ventures

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Dan works with and identifies entrepreneurial companies for Verizon to invest in and fund.

Paul Macchia

National Public Relations Manager

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Paul handles corporate communications for Verizon Wireless with a focus on enterprise and government sectors.

Ellen Yu

Sr. Manager: Media Relations

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Ellen provides PR support to Verizon's small business team, landlines and FiOS in apartment buildings and small and medium-sized commercial properties such as strip malls, and street-level shops and offices.

Kathy Johnson

Manager: SMB Product Marketing Messaging, Verizon Wireless

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Kathy manages the SMB product Marketing Messaging Strategy for the Business Solution Group. She also develops and manages various SMB marketing programs to support channel enablement.

Jarryd Gonzales

Sr. Manager: Media Relations

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Jarryd provides PR support to Verizon in CA and TX.


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