on
Returning again last week to provide more tips, John provided a plethora of tips (seven steps) to convert those leads to sales. The free webinar entitled “How to Create a Social Media Conversion System” presented by the Verizon Small Business Center is now available for replay. Giving a historical account of how social media marketing was originally perceived as spam, he brought us forward to the current day and encouraged attendees to realize the value in their social media presence. Converting customers, according to John, is like courting them. It’s a slow process that requires building trust and value. Once you have your customer’s attention, you must then provide them with a reason to keep coming back. Here’s where the content you provide solidifies the relationship, along with the strategic use of various tools to assist you in automating the process.
John advised businesses to tie the various social media systems together, creating a personalized campaign that incorporates landing pages with a clear call to action and ultimately conversion.
View this webinar, as well as many others, in the Verizon Small Business Center located at http://business.verizon.net/webinar. Or check out some of the notes “tweeted” by followers… go to http://search.twitter.com and search for #vzsmb. Of course, once there, sign up if you don’t have an account and follow VZSmallBiz on Twitter to get the latest news, tips and more.
If you are using social media to promote your business, tell us how you are doing in the comments section.
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Contact the editor: vzsmallbiz@verizon.net
Mark W. Adams
Director: Verizon National Marketing
Mark leads the way to bring innovative solutions to small businesses.
Mark Smith
Executive Director: Verizon Ventures
Mark works with and identifies entrepreneurial companies for Verizon to invest in and fund.
Dan Keoppel
Executive Director: Verizon Ventures
Dan works with and identifies entrepreneurial companies for Verizon to invest in and fund.
Paul Macchia
National Public Relations Manager
Paul handles corporate communications for Verizon Wireless with a focus on enterprise and government sectors.
Ellen Yu
Sr. Manager: Media Relations
Ellen provides PR support to Verizon's small business team, landlines and FiOS in apartment buildings and small and medium-sized commercial properties such as strip malls, and street-level shops and offices.
Kathy Johnson
Manager: SMB Product Marketing Messaging, Verizon Wireless
Kathy manages the SMB product Marketing Messaging Strategy for the Business Solution Group. She also develops and manages various SMB marketing programs to support channel enablement.
Jarryd Gonzales
Sr. Manager: Media Relations
Jarryd provides PR support to Verizon in CA and TX.
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