Much of their conversation focused on what’s called ‘rapid iteration’ or how once you have your website up, modifying it to meet the needs of your customers. This comes from both constant engagement with your customers and having a good web analytics program to help you understand how your customers are finding you and where they’re spending time on your site.
This may sound like a lot, but it’s really not and, in fact, if you’re a new small business customer to Verizon and purchase a voice and data bundle, you can get Web Analytics along with Verizon Websites powered by Intuit free for the first year to help you build your website, set up domain names, email accounts, develop SEO capabilities, etc.
But back to the point: Belsky and Corea advised that if your customers are coming to your site and using a specific search term to find it, then you may want to change your home page or at least your menu to reflect that as an option – e.g., if you’re a Japanese restaurant and sushi is the key search word people are using, then you want to be sure that sushi is present or even has prominent billing on your landing page. If you’re a dentist and you have a large number of people looking for teeth whitening and finding you that way, then you’d want to be sure that teeth whitening is somewhere “above the fold.” This old newspaper term simply refers to the area on your home page that is visible on a visitor’s monitor before they have to scroll down further onto the page.
While there was much more discussed, the last piece you may want to consider is scalability – that is, what you need to do to set your site up for growth that parallels your presumed business growth. Shortcuts are one key feature you can use making flow of website better for the user; how do you know which ones to do? You’ll need to test this out and there’s no substitute for asking friends or customers to use them and find out which are intuitive and which aren’t.
Check out the replay of the Behance presentation and others in our webinar archives and, if you like, register for next week’s free session on Verizon Websites powered by Intuit. There you’ll get an overview from Intuit experts and learn how really easy it is to design your own website with this easy-to-use program!
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Contact the editor: vzsmallbiz@verizon.net
Mark W. Adams
Director: Verizon National Marketing
Mark leads the way to bring innovative solutions to small businesses.
Mark Smith
Executive Director: Verizon Ventures
Mark works with and identifies entrepreneurial companies for Verizon to invest in and fund.
Dan Keoppel
Executive Director: Verizon Ventures
Dan works with and identifies entrepreneurial companies for Verizon to invest in and fund.
Paul Macchia
National Public Relations Manager
Paul handles corporate communications for Verizon Wireless with a focus on enterprise and government sectors.
Ellen Yu
Sr. Manager: Media Relations
Ellen provides PR support to Verizon's small business team, landlines and FiOS in apartment buildings and small and medium-sized commercial properties such as strip malls, and street-level shops and offices.
Kathy Johnson
Manager: SMB Product Marketing Messaging, Verizon Wireless
Kathy manages the SMB product Marketing Messaging Strategy for the Business Solution Group. She also develops and manages various SMB marketing programs to support channel enablement.
Jarryd Gonzales
Sr. Manager: Media Relations
Jarryd provides PR support to Verizon in CA and TX.
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