And our technological transaction future doesn’t stop there – Google Wallet is just one of the emerging phone-swipe purchasing apps that will be available to further increase our reliance on cell phones into all-in-one devices.
What does this mean for you as a small business? Clearly, location-specific offers for retailers will become ever more important. If you aren’t using Yelp, Foursquare, Facebook and other services that can target your market, you’re missing out because they are commonly used apps on mobile phones.
This week also marked the end of Oprah Winfrey’s daily variety show may have been the last mega-audience platforms for small business. Her “favorite things” and an audience of millions made some small businesses scale up in ways they’d only dreamed of before her endorsement.
And if you want to nominate an influential business, group or media outlet that has had an impact on small business to be named one of 2011’s top 100 small business influencers, then do it here. You have until July 11th before voting begins!
Happy Memorial Day one and all, with special thanks to the many who have served our country and paid the ultimate price for our system built on free enterprise.
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Contact the editor: vzsmallbiz@verizon.net
Mark W. Adams
Director: Verizon National Marketing
Mark leads the way to bring innovative solutions to small businesses.
Mark Smith
Executive Director: Verizon Ventures
Mark works with and identifies entrepreneurial companies for Verizon to invest in and fund.
Dan Keoppel
Executive Director: Verizon Ventures
Dan works with and identifies entrepreneurial companies for Verizon to invest in and fund.
Paul Macchia
National Public Relations Manager
Paul handles corporate communications for Verizon Wireless with a focus on enterprise and government sectors.
Ellen Yu
Sr. Manager: Media Relations
Ellen provides PR support to Verizon's small business team, landlines and FiOS in apartment buildings and small and medium-sized commercial properties such as strip malls, and street-level shops and offices.
Kathy Johnson
Manager: SMB Product Marketing Messaging, Verizon Wireless
Kathy manages the SMB product Marketing Messaging Strategy for the Business Solution Group. She also develops and manages various SMB marketing programs to support channel enablement.
Jarryd Gonzales
Sr. Manager: Media Relations
Jarryd provides PR support to Verizon in CA and TX.
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