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Displaying articles for: August 2011

new look straight hair cropped.jpgGuest post from Susan Wilson Solovic, who wrote “It’s Your Biz – The Complete Guide to Becoming Your Own Boss.” Susan is an award-winning entrepreneur, a journalist, bestselling author, multi-media personality, and attorney.  She is also the CEO of SBTV.com, offering news, tips, and helpful insights to small businesses.

 

An earthquake and a hurricane in New York City -- in the same week!  It seems every time I turn on the news, there is a natural disaster being reported somewhere across the country or around the world. The scenes of suffering and devastation can be heart-breaking and makes us think, “What if that happened to me?” It sure makes you realize how vulnerable we all are. Disaster can strike anytime, anywhere, demolishing our homes, ruining our businesses, and stealing friends and family members. Yet, very few of us take the necessary steps to be prepared for when a disaster hits.

 

Particularly, small businesses.

 

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It's Your Biz.pngPlease join me in welcoming this week’s featured author Susan Solovic, who wrote “It’s Your Biz – The Complete Guide to Becoming Your Own Boss.”  Susan is an award-winning entrepreneur, a journalist, bestselling author, multi-media personality, and attorney.  She is also the CEO of SBTV.com, offering news, tips, and helpful insights to businesses.

 

This Thursday, September 1, at 12 p.m. ET, Susan will be available for a full hour on Twitter (#bizbooks) to answer questions about her business, offering insights from her experience and giving tips to help small businesses.

 

To follow along the LIVE Twitter conversation this Thursday search (http://search.twitter.com) for #bizbooks or follow @VzSmallBiz (www.twitter.com/VZSmallBiz).

 

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VZ small_biz_info ICON.pngThe core of social media isn’t much more than just talking to people and small businesses need to make time for it if they want to compete in the digital age. Read this article from smallbiztrends.com for more reasons (500+ million users on Facebook, 200+ million users on Twitter, etc.) and tips to incorporate social media into your business.

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No Cash? No Problem. Your Smartphone now takes plastic - Anytime

by Employee ‎08-25-2011 08:07 AM - edited ‎08-25-2011 08:21 AM

IntuitVZW.jpgVerizon Wireless and Intuit teamed up to give small businesses a viable, affordable method of accepting credit cards.

 

In an increasingly mobile and cashless society, small businesses more than ever need an easy way to accept credit cards on the go so they never have to say no to a sale. 

 

Whether you are a one-person operation, or a business with 50 employees, one of the big challenges for many small businesses is payment.  Many organizations are not equipped to take or process credit cards– until now.

 

(Read On...)

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Steve_High_Res.jpgGuest post from this week’s featured author Steven Sisler, who wrote “There’s More to Management Than a Big Desk.”  Steve is CEO of The Behavioral Resource Group Inc., a motivational speaker, teacher, coach and an Agent of Change.

 

 

After twenty-five years of working with people and over six years working directly with managers, leaders, HR directors within the corporate world, I have concluded that there is much more to management than the big desk they sit behind.

 

In business it’s all about relationships – no matter the size of your business, the quantity and the quality of the interactions matter. 

 

Continue reading for more information… tips, a free copy of Steve’s book and get your chance to “speak” with him live.

 

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perspective_large.jpgPlease join me in welcoming this week’s featured author Steven Sisler, who wrote “There’s More to Management Than a Big Desk.”  Steve is CEO of The Behavioral Resource Group Inc., a motivational speaker, teacher, coach and an Agent of Change.

 

This week Steve will share insights on how businesses can create the best employees for their business by utilizing his 5-pillar process called; “The Maven Way.” His guest post will be uploaded shortly.

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Capture Sales with Local Online Marketing for Your Small Business

by Employee ‎08-17-2011 10:20 AM - edited ‎08-22-2011 10:10 AM

 

wendy-stevens-full-photo-2.jpgGuest post from this week’s featured author Wendy Stevens, who wrote “Local Guerrilla Marketing” with Jay Conrad Levinson.  A powerful, dynamic speaker, and popular trainer, as well as a championship coach and mentor, follow Wendy @WendyStevens.

 

In the local online search game you cannot afford to be left behind, trailing your competition.  To get out in front of your potential and ideal customers and/or clients in the local search engine game begins foundationally, first and foremost with a “local search engine” profile of your business. 

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ws book.jpgPlease join me in welcoming this week’s featured author Wendy Stevens, who wrote “Local Guerrilla Marketing” with Jay Conrad Levinson.  Wendy is a powerful, dynamic speaker, and popular trainer, as well as a championship coach and mentor.

 

This Thursday, August 18, at 7 p.m. ET, Wendy will be available for a full hour on Twitter (#bizbooks) to answer questions how to market your business better online and target your marketing efforts. 

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What You Need to Know About Incorporating Your Business

by Employee ‎08-15-2011 07:35 AM - edited ‎08-15-2011 07:57 AM

iStock_000002431100Small-300x199.jpgGuest post by Nellie Akalp, CEO of CorpNet.com, an incorporation filing service company.  Nellie is a strong advocate in educating small business owners and entrepreneurs about the importance of protecting their assets and is responsible for overseeing and managing the daily operations of the business. She blogs regularly at Mashable and Tweets from @CorpNetNellie.

  

 

If you think your business is ‘too small’ to be incorporated, think again.  There are many benefits to incorporating a business – most importantly, it protects you and your personal assets.  Whether you’re a freelance writer or cabinet maker, incorporating or forming a limited liability company (LLC) can be a smart move.

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VZ small_biz_info ICON.pngStocks were down, then up, then down again this week, but your small business doesn’t have to run with the same yo-yo effect. 

 

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Will You Please Niche Your Small Business?

by Employee ‎08-10-2011 06:41 AM - edited ‎08-22-2011 10:50 AM

Melinda photo.jpgGuest post from Melinda F. Emerson who wrote the national bestseller Become Your Own Boss in 12 Months; A Month-By-Month Guide to a Business That Works. Melinda is known to many as the “Small Biz Lady,” one of the country’s leading small business experts. 

 

 

One of the top reasons why small businesses fail is because they try to sell to anyone that they think has money.  Now hear this:  If everybody can use your product or service, no one will.

 

That is why it’s important to have a niche – narrow in on your potential customers.  A niche has a particular market or specialty area where a company finds it profitable to concentrate its efforts. Niche marketing also offers an area of limited competition.

 

Why Niche?  Continue reading to learn how you can get a free copy of my book brought to you by the Verizon small business team.

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expo.jpgGuest post from Shirley Chun in California, small business marketing manager for Verizon.  To get news specific to California, follow @VerizonCA (http://www.twitter.com/verizonca).

 

 

All across the country there are trade shows and expos for small business owners.  They are great venues to network, pick up some information and find other opportunities for your business.

 

At the Los Angeles Convention Center this weekend, Verizon will be at the West Coast Expo (August 12 - 14), an exposition and trade show for small, medium, and large businesses with goods, products, and services to market on the West Coast. 

 

Verizon will sponsor two workshops on Friday, August 12 – come and find out “the Tools to Help Your Business Get Down to Business” – continue reading to see how you can get a free gift.

 

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Become Your Own Boss#65937A.pngPlease join me in welcoming this week’s featured author Melinda F. Emerson who wrote the national bestseller Become Your Own Boss in 12 Months; A Month-By-Month Guide to a Business That Works (Adams Media 2010).  Melinda is known to many as the “Small Biz Lady,” one of the country’s leading small business experts. 

 

This Thursday, August 11, at 2 p.m. ET, Melinda will be available for a full hour on Twitter (#bizbooks) to answer questions on starting and running a small business.  When asking a question be sure to include #bizbooks in the Tweet so we can track it.

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More Authors – Each Week in August!

by Employee ‎08-08-2011 11:08 AM - edited ‎08-08-2011 11:11 AM

Verizon Author Series logo.jpgBy popular demand, the Verizon Author Series introduces four more authors in August.  Authors' books will be given away on our blog; on Twitter (www.twitter.com/VZSmallBiz); or on Facebook (www.facebook.com/VerizonSmallBiz).  Each author will be available LIVE on Twitter so get your questions ready!

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Weekly Roundup – More Authors, Crunch Those Numbers Right, and Even More

by Employee ‎08-05-2011 08:59 AM - edited ‎08-05-2011 09:00 AM

VZ small_biz_info ICON.pngWe will bring four more authors to the Verizon Author Series this month so stay tune to this blog to get advice from Melinda Emerson, Steven Sisler, Wendy Stevens, and Susan Solovic.

 

Check out the articles we found this week that’s interesting.

 

Happy reading!

 

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SamsungGalaxy.JPGTablets are rapidly gaining the mindshare of both business and customer.  Look at them as value tools for an SMB to gain an advantage for productivity, processing and internal/external interaction.

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About Verizon's Small Business
Get news from Verizon about small business services and market trends that affect your bottom line. Here, you'll find tips and commentary from the Verizon small business group and other experts to help keep your business growing.

       


Contact the editor: vzsmallbiz@verizon.net

About the Authors

Mark W. Adams

Director: Verizon National Marketing

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Mark leads the way to bring innovative solutions to small businesses.


Mark Smith

Executive Director: Verizon Ventures

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Mark works with and identifies entrepreneurial companies for Verizon to invest in and fund.


Dan Keoppel

Executive Director: Verizon Ventures

Photo of Dan Keoppel

Dan works with and identifies entrepreneurial companies for Verizon to invest in and fund.


Paul Macchia

National Public Relations Manager

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Paul handles corporate communications for Verizon Wireless with a focus on enterprise and government sectors.



Ellen Yu

Sr. Manager: Media Relations

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Ellen provides PR support to Verizon's small business team, landlines and FiOS in apartment buildings and small and medium-sized commercial properties such as strip malls, and street-level shops and offices.


Kathy Johnson

Manager: SMB Product Marketing Messaging, Verizon Wireless

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Kathy manages the SMB product Marketing Messaging Strategy for the Business Solution Group. She also develops and manages various SMB marketing programs to support channel enablement.

Jarryd Gonzales

Sr. Manager: Media Relations

Photo of Jarryd

Jarryd provides PR support to Verizon in CA and TX.


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