After several “hints” from mom, I took my parents out to dinner to one of their favorite Italian restaurants the other night. After all, the restaurant shaves 50 percent off entrees on Mondays. The first thing I noticed was all the buzz in the dining room on that chilly, drizzling Monday night and that they changed the bread.
Instead of the boring – but very good – rolls, the basket came with four different variety of breads… one almost in a shape of a croissant, the other with a little bit of sauce on it… how refreshing I thought. It got me thinking that this is what all businesses should do, but don’t do enough: change things up.
No one likes the same old, same old… yes, ‘same old’ is comforting and good, but make it your blanket – not your business.
Read more...Contact the editor: vzsmallbiz@verizon.net
Mark leads the way to bring innovative solutions to small businesses.
Mark works with and identifies entrepreneurial companies for Verizon to invest in and fund.
Dan works with and identifies entrepreneurial companies for Verizon to invest in and fund.
Paul handles corporate communications for Verizon Wireless with a focus on enterprise and government sectors.
Ellen provides PR support to Verizon's small business team, landlines and FiOS in apartment buildings and small and medium-sized commercial properties such as strip malls, and street-level shops and offices.
Kathy manages the SMB product Marketing Messaging Strategy for the Business Solution Group. She also develops and manages various SMB marketing programs to support channel enablement.
Jarryd provides PR support to Verizon in CA and TX.