Whenever I talk with small business owners about their sales, I often hear the phrase, “I’ve got to get my name out there!” They believe that future sales depend on outside marketing tools that they are not currently using, like advertising.
In fact, they have assets within their own businesses which can become a rich source of new business! When we think of business assets we normally think of cash on hand, buildings, inventory, and accounts receivable. There is another kind of business asset, called “Hidden Marketing Assets,” that are often underperforming or being underutilized. If these assets can be optimized, exponential sales growth can happen very quickly…and without spending more money on advertising.
I will host a live (FREE) webinar entitled, “How to Use Your Hidden Marketing Assets to Grow Sales, customers, and Profitability,” click here or go to http://www.brighttalk.com/channel/6255.
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Contact the editor: vzsmallbiz@verizon.net
Mark W. Adams
Director: Verizon National Marketing
Mark leads the way to bring innovative solutions to small businesses.
Mark Smith
Executive Director: Verizon Ventures
Mark works with and identifies entrepreneurial companies for Verizon to invest in and fund.
Dan Keoppel
Executive Director: Verizon Ventures
Dan works with and identifies entrepreneurial companies for Verizon to invest in and fund.
Paul Macchia
National Public Relations Manager
Paul handles corporate communications for Verizon Wireless with a focus on enterprise and government sectors.
Ellen Yu
Sr. Manager: Media Relations
Ellen provides PR support to Verizon's small business team, landlines and FiOS in apartment buildings and small and medium-sized commercial properties such as strip malls, and street-level shops and offices.
Kathy Johnson
Manager: SMB Product Marketing Messaging, Verizon Wireless
Kathy manages the SMB product Marketing Messaging Strategy for the Business Solution Group. She also develops and manages various SMB marketing programs to support channel enablement.
Jarryd Gonzales
Sr. Manager: Media Relations
Jarryd provides PR support to Verizon in CA and TX.
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