Guest post from Verizon Author Series with featured author Gene Marks, who wrote five best-selling books for small business owners and managers. His latest book is called In God We Trust, Everyone Else Pays Cash – Simple Lessons from Smart Business Owners.

My friend John’s a drywall contractor.  He keeps his costs down by outsourcing.    

John keeps his employee count low.  And he outsources as many functions as he can.  A few years ago, this didn’t seem to be fashionable.  But times change.  And in these tough economic times, where cutting costs is in favor and employee related expenses are on the rise, outsourcing seems to be back in vogue.  Most smart business people, like John, use outside contractors to do as much as possible.

And why not?  Just about everything in John’s life can be outsourced.  His bookkeeping.  Payroll.  Computer support.  Filing.  Fixing toilets.  Everything.

_­­­­­Season’s Greetings!  We wrap up the Verizon Author Series with featured author Gene Marks, who wrote five best-selling books for small business owners and managers. His latest book is called In God We Trust, Everyone Else Pays Cash – Simple Lessons from Smart Business Owners.

Gene writes weekly on political, economic and cultural events that affect the business community for the New York Times, Forbes, The Huffington Post and American City Business Journals.

To get insights directly from Gene this month, be sure to check back as he will share a couple of guest blog posts... chat with us live on Twitter and host a live (free) webinar presented by the Verizon Small Business Center.  To learn more continue reading.