In today’s business environment, “instant” and “at the push of a button” seems to resonate across the ecosystem when it comes to communication.  Fortunately, through Push-to-Talk (PTT) technology, businesses can make an instant connection with someone on their call list, and speak about the issue at hand without waiting for a phone to ring.

No matter what line of business you are in, construction, transportation, medical, manufacturing, professional services, etc, a mobile phone with Push-to-Talk offers many features and top line benefits including:

Guest post from Paul Macchia, national PR manager - Enterprise and Government for Verizon Wireless. For the latest and greatest Verizon Wireless news, please follow us: @VZWnews.

I don’t have to tell you that today it’s all about mobility.  For businesses – particularly small- and medium-sized businesses – you want to be able to reach your customers and in turn have them reach you even if you are out – half way across the country.

Not all networks are created equally… depending on your mobile service provider you may or may not get service.  If you are pitching a customer your service via your cellphone, you do not want to drop that call or have bad reception where your voice is broken up. Period.  It’s a deal killer.

The future of the Internet may be taking another leap - the mobile app is what’s driving the Internet in business, entertainment and social networking. And according to Forrester Research, it will grow to be the dominant Internet point of presence.

And our technological transaction future doesn’t stop there – Google Wallet is just one of the emerging phone-swipe purchasing apps that will be available to further increase our reliance on cell phones into all-in-one devices.

What does this mean for you as a small business?  Clearly, location-specific offers for retailers will become ever more important.  If you aren’t using Yelp, Foursquare, Facebook and other services that can target your market, you’re missing out because they are commonly used apps on mobile phones.

Recently I purchased a package of Gogo Inflight Internet wi-fi service that’s available on a number of airlines.  I’d used it last month, found it easy to connect and it allowed me to do some work with colleagues while flying.  A couple of weeks ago, I bought a 6-pack of Internet sessions for $50 – a decent savings over one-time user pricing.

But Gogo took it another step for prospective customers – Facebook access has been free this month on flights.  It was a nice touch and a way to create stickiness with consumers who like to be in touch via their Facebook personal networks – a great way to draw people in to the ease of an in-flight Internet connection.

But the real point here is that the mobile professional is the way we all work today..  I mean who isn’t using a smartphone or portable computer to manage a business email or call on the road?    Even my taxicab driver on a recent trip to Washington, D.C. was connected.. He had a clean vehicle and a singular focus on a quality customer experience