Our guest blogger is Maitreyi Krishnaswamy, a director in FiOS TV product management who began tweeting from @FiOSTV today.
Greetings. My name is Maitreyi (as in MY-tree) Krishnaswamy and I’m a director in product management principally involved in FiOS TV and thrilled to begin blogging here. You'll now also find we tweeting from the handle @FiOSTV, picking up for my friend and colleague Joe Ambeault.
For those of you who regularly follow this blog, you know that we have been knee deep in enhancing the FiOS TV experience for our customers since we launched the service in September of 2005.
If you have been with us from the start, you know that FiOS TV gets better all the time. We now serve 4.4 million FiOS TV customers (that’s a 32 percent penetration in markets where our video service is offered) and we’re on a mission to make the service even more compelling.
It’s Verizon’s pledge to continually develop FiOS TV and deliver the borderless lifestyle that our customers live today and have come to expect from us. The idea, of course, is to provide you with the best video entertainment experience possible on your terms—anytime, anyplace, and on virtually any device of your choosing.
Given our 100 percent fiber-optic network, you already know there is a huge difference between FiOS and the other guys. Your picture on FiOS TV is clearer, the bandwidth is considerably faster, and the overall service reliability is incomparable. And because FiOS is delivered on our all-fiber network, we can provide superior product features, including the best in HD, 3D and Video on Demand, as well as features like Media Manager, which lets you watch home movies, view family photos, and listen to your personal music collection on any video screen—your TV, smartphones, tablets and laptops.
In addition to enhancing FiOS with Media Manager, Flex View and more content, we’re also looking to add more apps. In fact we recently partnered with Hellmann’s to introduce a new app that is a unique interactive advertising program providing viewers with more specific details about Hellman’s, including recipes and videos featuring chef Tim Love. Customers have the option to tune to a dedicated channel for additional production information. So far, it’s been a huge hit and customers are loving it. See for yourself here.
Of course, don’t forget about all the other apps that FiOS TV offers, providing real time news, weather, traffic, stock quotes and sports, as well as interactive games, contests, fantasy sports and cool features such as Pandora and iHeart Radio. These apps also enable FiOS TV customers to engage in social media such as Twitter, Facebook, and Yelp while watching TV.
The way we all watch video content has changed dramatically in the past decade, and we’re going to be at the forefront, working with various partners, to drive the change with our customers’ experience in mind. There’s so much more that my colleagues and I are working on and I’m anxious to share all of it with you as soon as we’re ready so be sure to stay tuned because you’ll be hearing a lot more from me in the coming months.
Many of the enhancements and new features come from suggestions made by our customers because co-creation is important to us. I know you’ll continue to be impressed with the developments coming soon and those receiving fine tuning on the drawing board.
In the meantime, I invite you to continue to explore all the new FiOS TV features and to share your thoughts and suggestions in this space. I look forward to blogging with you.
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Bill oversees the Verizon telecom customer experience, consumer bundles, DSL, e-commerce and small business. He helps customers learn about efficient ways to manage their Verizon services.
Maitreyi is responsible for Verizon's entertainment products. Check out @VerizonFiOS on Twitter, for insight, thoughts & news about FiOS TV.
Alberto is in the public relations group. He loves to share tech, sustainability, feel-good, and random news of interest. A happy FiOS quad play customer, he likes to use his family as guinea pigs.
Deidre is a member of the consumer PR team and loves to talk everything FiOS and everything football. She’s also a happy Triple Play customer.
Phil has been extolling the virtues of FiOS ever since he had his Triple Play installed and can’t image how he ever managed without it. He writes about developing technologies that enable him to fuel his addiction to movies and sports whenever he wants, no matter where he is.
Caroline manages the Verizon FiOS Google+ page, capturing the latest in entertainment, technology, sports and everything in between. She loves using social media and the written word to extend the FiOS conversation.