on
QR stands for “quick response.” The QR code is a funky looking barcode that you can scan using a smartphone equipped with a camera and some QR code-scanning software (I’m using QR Droid on my Android smartphone).
QR codes have been around since the 1990s but are just now becoming popular, spurred on by the growing proliferation of smartphones. When you scan a QR code that you find on a product, a brochure, a shop window or other place, you are automatically connected to a web page that gives you more information. The information ranges from discounts, to product specs, invitations to events, exclusive content and more.
This week a slew of stories came out about the wonders of the QR code.
The New York Times ran an in-depth feature about the different uses that businesses, individuals and organizations have made of QR codess. From Fashion Week promotions to department store makeup demonstrations, charitable donation solicitations and museum displays, QR codes are connecting people with information quickly and easily, wherever they are. According to the Times, they’re even being used in place of business cards or bar napkins by people who want to make business … or personal … connections.
Blogger Maegan Carberry at Mashable speculated this week that QR codes could become integral parts of presidential candidates’ 2012 campaigns in the same way President Obama leveraged You Tube, Facebook and Twitter in 2008. The Deseret News reveals how QR codes are even being used on tombstones to link mourners to web sites with videos, photos and other records that document and celebrate a person’s life.
Have you used QR codes lately? Let us know what you’d like to use them for.
Have a great weekend, everyone.
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Bill Kula
Director -- Media Relations
Bill oversees the Verizon telecom customer experience, consumer bundles, DSL, e-commerce and small business. He helps customers learn about efficient ways to manage their Verizon services.
Maitreyi Krishnaswamy
Director - Product Management
Maitreyi is responsible for Verizon's entertainment products. Check out @VerizonFiOS on Twitter, for insight, thoughts & news about FiOS TV.
Alberto Canal
Alberto is in the public relations group. He loves to share tech, sustainability, feel-good, and random news of interest. A happy FiOS quad play customer, he likes to use his family as guinea pigs.
Deidre Hart
Manager -- Media Relations
Deidre is a member of the consumer PR team and loves to talk everything FiOS and everything football. She’s also a happy Triple Play customer.
Phil Santoro
Phil has been extolling the virtues of FiOS ever since he had his Triple Play installed and can’t image how he ever managed without it. He writes about developing technologies that enable him to fuel his addiction to movies and sports whenever he wants, no matter where he is.
Caroline Wilson
Caroline manages the Verizon FiOS Google+ page, capturing the latest in entertainment, technology, sports and everything in between. She loves using social media and the written word to extend the FiOS conversation.
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