There’s no question that 3D TV will be the next flashy development in home entertainment. The surge in equipment suppliers displaying 3D TVs at this January’s Consumer Electronics Show foretold that 2010 would be the year 3D emerged.
And, of course, there’s the theatrical success of “Avatar” on the big screen, giving millions of people their first taste of 3D not generated by red and blue lenses in cardboard frames.
Just this month, 3D TVs and projectors have gone on sale. NOTE: You need a special 3D-ready TV to see 3D at home; a regular HD TV, even a new one, won’t show 3D. That’s because it’s the TV set that takes a 3D video feed, with separate channels created for each eye, and allows stereoscopic perception of the images.
Verizon’s network can easily handle the 3D signal, and we are committed to having a 3D offering later this year, surely in time for the holiday tech buying season, when the penetration of 3D-ready sets increases. Just as we did with HD, we’ll bring the broadest range of 3D possible to the market supported by the best technology and customer service.
Until then, you’ll see various grandstanding plays by cable companies who also produce content and can play it on their networks in 3D, hoping to make headlines with their “firsts” while excluding Verizon and other competitors from carrying this material. Is it unrealistic to think integrated operators should share their 3D content with all their viewers, even those served by others?
Verizon is actively at work developing its 3D strategy and service options. Video-on- demand, pay per view and broadcast choices are in play. Verizon is focused not only on the most content, but also on the best customer experience. That’s why you’ll see us enter the market with a rational, satisfying 3D package, not flashes of 3D titillation.
So stand by. 3D is coming to a flat screen near you, as things sort out and the market catches up to the technology.
Bill oversees the Verizon telecom customer experience, consumer bundles, DSL, e-commerce and small business. He helps customers learn about efficient ways to manage their Verizon services.
Maitreyi is responsible for Verizon's entertainment products. Check out @VerizonFiOS on Twitter, for insight, thoughts & news about FiOS TV.
Alberto is in the public relations group. He loves to share tech, sustainability, feel-good, and random news of interest. A happy FiOS quad play customer, he likes to use his family as guinea pigs.
Deidre is a member of the consumer PR team and loves to talk everything FiOS and everything football. She’s also a happy Triple Play customer.
Phil has been extolling the virtues of FiOS ever since he had his Triple Play installed and can’t image how he ever managed without it. He writes about developing technologies that enable him to fuel his addiction to movies and sports whenever he wants, no matter where he is.
Caroline manages the Verizon FiOS Google+ page, capturing the latest in entertainment, technology, sports and everything in between. She loves using social media and the written word to extend the FiOS conversation.