The lyrics of singer Bobby McFerrin’s 1989 Grammy award winning song “Don’t Worry, Be Happy” ring true this week as we introduce new consumer-friendly changes to the way we offer our FiOS bundles.
Change is difficult, and switching communication providers can cause people to worry. We don’t want prospective consumers wringing their hands when contemplating the switch to Verizon.
With this in mind, we’ve listened to our customers and are acting on their recommendations to help make it easier and more convenient for someone to drop their cable provider and order Verizon FiOS.
Starting today, all new FiOS customers can get a FiOS bundle on a month-to-month basis at the same prices charged to customers with a term contract, plus get price protection for one year without incurring an early termination fee.
In addition, customers who order our two-year FiOS bundle contracts for longer term price protection will now also receive a 30-day FiOS Worry-Free guarantee. This means that new customers can take advantage of a risk-free guarantee, enabling them to cancel their service within 30 days of the date of activation, with no termination fee.
Call it our way of allowing people to kick the tires and make sure they like what they bought.
So why make this change now? We’ve looked at market reactions over the past several months, and it’s clear to us that some potential FiOS customers worry about making a two-year commitment without a penalty-free period during which they can change their minds. Some customers have also said they simply need some service reassurances during the early transition period from their cable provider.
Our new offer allows consumers to test drive FiOS and experience the difference for themselves with no anxiety over making a blind commitment to contracts or getting used to FiOS.
We believe consumer response to our new friendlier approach will be well received. So go ahead and order FiOS if it’s available where you live, and kick the tires. We bet you’ll like the smooth ride and wind in the hair feeling FiOS delivers, and you won’t ever want to turn back to cable.
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Bill oversees the Verizon telecom customer experience, consumer bundles, DSL, e-commerce and small business. He helps customers learn about efficient ways to manage their Verizon services.
Maitreyi is responsible for Verizon's entertainment products. Check out @VerizonFiOS on Twitter, for insight, thoughts & news about FiOS TV.
Alberto is in the public relations group. He loves to share tech, sustainability, feel-good, and random news of interest. A happy FiOS quad play customer, he likes to use his family as guinea pigs.
Deidre is a member of the consumer PR team and loves to talk everything FiOS and everything football. She’s also a happy Triple Play customer.
Phil has been extolling the virtues of FiOS ever since he had his Triple Play installed and can’t image how he ever managed without it. He writes about developing technologies that enable him to fuel his addiction to movies and sports whenever he wants, no matter where he is.
Caroline manages the Verizon FiOS Google+ page, capturing the latest in entertainment, technology, sports and everything in between. She loves using social media and the written word to extend the FiOS conversation.