on
Maitreyi Krishnaswamy, director of interactive video services, spoke about our Widget Bazaar strategy and FiOS TV's proven record of fostering innovation. For example, she said, we've launched over 20 partner widgets since the Beta Developer Program began in October 2009. The program, which gives creative third-party developers the tools and support to create apps for FiOS TV, produced widgets like HSN Shop By Remote and WeatherBug. But we're looking for more. Developers interested in creating new widgets can log onto our Web site to register and download the software development kit.
Rachelle Zoffer, director of content strategy and acquisition, will have more to say today about FiOS TV Widgets. Participating on the Apps and Widgets panel, Rachelle will describe how we offer everything from news and weather widgets to NBA LEAGUE PASS and KODAK Gallery photo sharing. And she'll tell the conference attendees that customers love our social apps -- Facebook and Twitter. In fact, FiOS TV customers used our Twitter widget to share 2.6 million Tweets in just the first two weeks after its launch.
During another of today's panels, Jarred Iwata, director of ad sales strategy, will touch on dynamic ad insertion on VOD, explaining how Verizon inserts ads before and after free VOD programming. He also will discuss the potential for advertising widgets and the work our ad sales is doing with advertising partners to build branded widgets in the future.
One thing is clear from all our speakers: Interactivity is a big part of FiOS TV, and customers can expect to see much more in 2010 and beyond.
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Bill Kula
Director -- Media Relations
Bill oversees the Verizon telecom customer experience, consumer bundles, DSL, e-commerce and small business. He helps customers learn about efficient ways to manage their Verizon services.
Maitreyi Krishnaswamy
Director - Product Management
Maitreyi is responsible for Verizon's entertainment products. Check out @VerizonFiOS on Twitter, for insight, thoughts & news about FiOS TV.
Alberto Canal
Alberto is in the public relations group. He loves to share tech, sustainability, feel-good, and random news of interest. A happy FiOS quad play customer, he likes to use his family as guinea pigs.
Deidre Hart
Manager -- Media Relations
Deidre is a member of the consumer PR team and loves to talk everything FiOS and everything football. She’s also a happy Triple Play customer.
Phil Santoro
Phil has been extolling the virtues of FiOS ever since he had his Triple Play installed and can’t image how he ever managed without it. He writes about developing technologies that enable him to fuel his addiction to movies and sports whenever he wants, no matter where he is.
Caroline Wilson
Caroline manages the Verizon FiOS Google+ page, capturing the latest in entertainment, technology, sports and everything in between. She loves using social media and the written word to extend the FiOS conversation.
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