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HD Popularity Grows

by Employee on ‎11-03-2009 09:25 AM

100HDWatching more HD?  You're not alone.  A recent study from Knowledge Networks called  "How People Use HDTV 2009" found that high-def viewing has drastically increased in just the last two years.  What a shocker, huh?  But, in fact, the report shows that daily HD viewing has grown by 65 percent since 2007.  In addition, approximately two-thirds of those surveyed said they "always make the effort" to watch a show in HD.


The folks at Knowledge Networks also asked their survey takers about one of our favorites - how-to programming.  And according to their study, the number of people watching how-to videos in HD has doubled in the last two years.  We've seen that first-hand, with the growing popularity of the Howcast videos available on FiOS TV VOD.  Seems people can't get enough of the tips on preparing for holidays like Halloween and Labor Day, along with the other tips and tricks offered in the hundreds of Howcast videos available every month.

Verizon's FiOS TV was built for HD.  So high-def programming is important to us, and we've continued to add more and more HD programming for our FiOS TV customers.  Currently, we have 126 HD channels or more and over 2,400 HD video-on-demand titles available every month, in every market - and that's more than our friends at the cable companies can say.


I know I'm partial to high-def programming; in fact, I rarely watch anything but HD.  How about you?  Do you check the listings for HD channels first, like the group surveyed by Knowledge Networks?  Tell us what you think.



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About The Authors

Bob Elek

Manager - Media Relations

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Bob stays on top of developments and issues with Verizon’s Consumer and Mass Business segment from his home base in Florida. He has been involved with FiOS since it was first being developed and deployed in 2004.

Alberto Canal

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Alberto is in the public relations group. He loves to share tech, sustainability, feel-good, and random news of interest. A happy FiOS quad play customer, he likes to use his family as guinea pigs.

Deidre Hart

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Deidre is a member of the consumer PR team and loves to talk everything FiOS and everything football. She’s also a happy Triple Play customer.

Phil Santoro

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Phil has been extolling the virtues of FiOS ever since he had his Triple Play installed and can’t image how he ever managed without it. He writes about developing technologies that enable him to fuel his addiction to movies and sports whenever he wants, no matter where he is.

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Caroline manages the Verizon FiOS Google+ page, capturing the latest in entertainment, technology, sports and everything in between. She loves using social media and the written word to extend the FiOS conversation.

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