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Laptops and Desktops Still Rule the Online Shopping World

by Employee ‎11-28-2012 07:24 AM - edited ‎11-29-2012 11:52 AM

It's national holiday sales story time as we report on Black Friday, Cyber Monday and all the sales times in between. As we prepare to roll out our next wave of data from our FiOS Innovation Index (our series of surveys that chronicle smart home developments), we thought we would go beyond tracking conventional online shopping information and take a look at how and where consumers are shopping while in the home. As we sift through our data, we’re seeing that smartphones and tablets are quite popular when surfing for gifts, but when it comes time to buy, consumers plan on doing so at a desktop or laptop.  Here’s what we found (and stay tuned to Verizon at Home next week for additional insights)…

 

ConsumerPurchasingChart.jpg.jpg

 

 Chart 1.jpg

 

Borderless consumers are found in every ethnic and age group -- from Millennials to Generation X, Baby Boomers and the Mature Generation -- though 18-to-34 year-olds constitute the greatest number of borderless consumers.  Many are college educated, own their home, and nearly half of them earn $75,000 or more annually.

 

If you are also motivated to make technology and connectivity upgrades, and are interested in enjoying the benefits of a digital smart home, you are definitely among the 39 percent of U.S. adults that are living the Borderless Lifestyle.

 

The study also found that women (53 percent) outnumber men (47 percent) in the borderless consumer segment.

 

Methodology: This survey was conducted online within the United States by Harris Interactive on behalf of Verizon from November 16-20, 2012 among 2,324 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.

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About The Authors

Bob Elek

Manager - Media Relations

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Bob stays on top of developments and issues with Verizon’s Consumer and Mass Business segment from his home base in Florida. He has been involved with FiOS since it was first being developed and deployed in 2004.

Alberto Canal

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Alberto is in the public relations group. He loves to share tech, sustainability, feel-good, and random news of interest. A happy FiOS quad play customer, he likes to use his family as guinea pigs.

Deidre Hart

Manager -- Media Relations

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Deidre is a member of the consumer PR team and loves to talk everything FiOS and everything football. She’s also a happy Triple Play customer.

Phil Santoro

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Phil has been extolling the virtues of FiOS ever since he had his Triple Play installed and can’t image how he ever managed without it. He writes about developing technologies that enable him to fuel his addiction to movies and sports whenever he wants, no matter where he is.

Caroline Wilson

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Caroline manages the Verizon FiOS Google+ page, capturing the latest in entertainment, technology, sports and everything in between. She loves using social media and the written word to extend the FiOS conversation.

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