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This morning’s discussion focused on identifying emerging technologies and success factors for t-commerce (television commerce) deployments on the TV, and coincided with a joint announcement made by Verizon, A&E and Delivery Agent. We announced the first contextual t-commerce app, the HISTORY Shop app, accessible to network programming viewers with FiOS TV.
You may have seen Rachelle quoted in today’s New York Times article, “Our goal is to put things on the television that enhance the programming and create value for our subscribers.” That was certainly part of today’s panel discussion. Moderated by Will Keller, President of WE Keller Group and included industry leaders Mark Garner, SVP of Business Development & Distribution Marketing for A&E TV Networks, Mike Fitzsimmons, CEO of Delivery Agent and Anthony Landamia, Executive Director of Product Management, SeaChange International—the panel became the perfect stage to discuss the new t-commerce app for FiOS customers.
FiOS TV subscribers now have 24/7 access to the new HISTORY Shop application that enables them to watch A+E Network’s HISTORY channel and use their remote control to purchase merchandise related to and seen on hit series such as Pawn Stars, American Pickers, Ice Road Truckers and more.
Built by Delivery Agent and tested in Verizon’s labs and in-home trials, this latest interactive app lets customers use their FiOS TV remote control to purchase a range of brands and products from shows such as Pawn Stars. Just in time for the holidays, customers can purchase items including classic bikes from Schwinn, vintage inspired consumer electronics from Crosley, Civil War and presidential memorabilia from The Franklin Mint, as well as the complete show season on DVD.
One thing is certain from today’s announcement: Interactivity is a big part of FiOS TV, and you can expect to see more in 2012.
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Bill Kula
Director -- Media Relations
Bill oversees the Verizon telecom customer experience, consumer bundles, DSL, e-commerce and small business. He helps customers learn about efficient ways to manage their Verizon services.
Maitreyi Krishnaswamy
Director - Product Management
Maitreyi is responsible for Verizon's entertainment products. Check out @VerizonFiOS on Twitter, for insight, thoughts & news about FiOS TV.
Alberto Canal
Alberto is in the public relations group. He loves to share tech, sustainability, feel-good, and random news of interest. A happy FiOS quad play customer, he likes to use his family as guinea pigs.
Deidre Hart
Manager -- Media Relations
Deidre is a member of the consumer PR team and loves to talk everything FiOS and everything football. She’s also a happy Triple Play customer.
Phil Santoro
Phil has been extolling the virtues of FiOS ever since he had his Triple Play installed and can’t image how he ever managed without it. He writes about developing technologies that enable him to fuel his addiction to movies and sports whenever he wants, no matter where he is.
Caroline Wilson
Caroline manages the Verizon FiOS Google+ page, capturing the latest in entertainment, technology, sports and everything in between. She loves using social media and the written word to extend the FiOS conversation.
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