You're welcome!
That's Verizon responding to the thousands and thousands of customers whom research suggests prefer our self-help tools available online, on the TV screen and even on the voice response system. They're using these tools to get things done quickly and effortlessly, without the need for a phone call.
A recent Forrester Research report on self-help systems says that 36 percent of consumers surveyed "strongly prefer" to work out their customer issues themselves, online, and that only 28 percent would rather work their issues live, on the phone, with a representative. Among younger folk 18-29 years old, the online preference leaps to 46 percent, and the 30-42 year-olds come in with 42 preferring self-help.
Knowing, for sure, that a growing segment of the customer base appreciates and prefers self-service tells us a lot about how far we've come with the Internet and Web sites; with technology generally; and with giving people what they prefer.
Just 15 years ago, the Web was an exciting but scary place. Today, it's a place where we bank and engage the most private of data, boldly and confidently.
We think the time has come to acknowledge the emerging preference for self-help by giving our customers more ways to do things themselves. For example, we offer tools like the In-Home Agent with automated links you can click to reset your Internet or your TV service. And our Web sites at www.verizon.com and www.verizon.net have support tools specified to the home service you're working on and the issue you're resolving. Even our voice system gives you the option to report a service outage and create a trouble report over the phone with no human contact.
It's not that consumers are anti-social these days. They just like quick fixes, and nothing's quicker than doing it yourself. And they know live people are out there at the end of the phone line if they need them.
Have you used any of our self-help tools? Let us how they worked. Let's see if more than 36 percent of folks who read this blog are self-help pioneers.
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Bill oversees the Verizon telecom customer experience, consumer bundles, DSL, e-commerce and small business. He helps customers learn about efficient ways to manage their Verizon services.
Maitreyi is responsible for Verizon's entertainment products. Check out @VerizonFiOS on Twitter, for insight, thoughts & news about FiOS TV.
Alberto is in the public relations group. He loves to share tech, sustainability, feel-good, and random news of interest. A happy FiOS quad play customer, he likes to use his family as guinea pigs.
Deidre is a member of the consumer PR team and loves to talk everything FiOS and everything football. She’s also a happy Triple Play customer.
Phil has been extolling the virtues of FiOS ever since he had his Triple Play installed and can’t image how he ever managed without it. He writes about developing technologies that enable him to fuel his addiction to movies and sports whenever he wants, no matter where he is.
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