Recently, Mike Ritter, Verizon’s chief marketing officer for consumer wireline and business services, talked with Forbes about FiOS and how customers are driving service improvements.
When it comes to marketing, Mike said Verizon likes to show customers what FiOS can do. But we are also using customers' own words to explain what they like about their fast and reliable FiOS Internet connection or FiOS TV service. More and more, these testimonials are becoming two-way conversations, as FiOS customers flock to social media sites like Twitter and Facebook to talk to each other and to us about our products.
If you’ve ever visited our Fans of FiOS Facebook page or our @Verizon Twitter handle, you know we’re listening and responding to these conversations. This kind of feedback not only is important, it is also key to making our services even better.
Now, we’ve taken this customer engagement a step further by inviting you to submit ideas for new FiOS services or for improving those you’re already using. We call it the Verizon Idea Exchange, and customers’ suggestions go directly to our product managers, who are incorporating some of them into our newest services.
As Mike says, when customers provide input, we deliver a much better product.
So keep the ideas coming. We’re listening.
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Bill oversees the Verizon telecom customer experience, consumer bundles, DSL, e-commerce and small business. He helps customers learn about efficient ways to manage their Verizon services.
Maitreyi is responsible for Verizon's entertainment products. Check out @VerizonFiOS on Twitter, for insight, thoughts & news about FiOS TV.
Alberto is in the public relations group. He loves to share tech, sustainability, feel-good, and random news of interest. A happy FiOS quad play customer, he likes to use his family as guinea pigs.
Deidre is a member of the consumer PR team and loves to talk everything FiOS and everything football. She’s also a happy Triple Play customer.
Phil has been extolling the virtues of FiOS ever since he had his Triple Play installed and can’t image how he ever managed without it. He writes about developing technologies that enable him to fuel his addiction to movies and sports whenever he wants, no matter where he is.
Caroline manages the Verizon FiOS Google+ page, capturing the latest in entertainment, technology, sports and everything in between. She loves using social media and the written word to extend the FiOS conversation.