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Springtime and residential moving season is underway. In all of our FiOS markets, Verizon Enhanced Communities is helping innovative, forward-thinking MDU (multiple dwelling unit) managers and owners make the most of the season by helping prospective tenants find them and by providing key amenities to help set them apart from the competition.
In densely populated MDU markets such as Washington, New York and Los Angeles, Verizon has launched “Must Have FiOS,” a multi-media, hyper-local campaign targeting tech savvy consumers who view having the latest and greatest gadgets and Internet and TV services as a key amenity when looking for a new place to live. This creative campaign hits renters in the places they frequent -- in popular neighborhood bars and restaurants, movie theaters, fitness clubs, etc. -- with a message that is resonating. Consumers can also go to www.musthavefios.com to find buildings in their area that are served by FiOS.
Other properties are leveraging the value of FiOS by including FiOS TV and/or Internet as part of their standard amenities through the Verizon Enhanced Communities Value Program. By including these services as part of monthly rental fees, these properties are differentiating themselves and attracting a resident base that appreciates having the power of the FiOS network to view HD TV, play high-bandwidth online games or connect multiple devices without taking a hit to their Internet speed and reliability.
So if you’re looking for new and innovative ways to attract renters this season, don’t forget to leverage FiOS as a key feature. If you’re a renter shopping around for a new apartment, check out what a FiOS property has to offer you. Offering residents access to the latest and greatest technology and home entertainment is a great way to attract and keep residents.
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Bill Kula
Director -- Media Relations
Bill oversees the Verizon telecom customer experience, consumer bundles, DSL, e-commerce and small business. He helps customers learn about efficient ways to manage their Verizon services.
Maitreyi Krishnaswamy
Director - Product Management
Maitreyi is responsible for Verizon's entertainment products. Check out @VerizonFiOS on Twitter, for insight, thoughts & news about FiOS TV.
Alberto Canal
Alberto is in the public relations group. He loves to share tech, sustainability, feel-good, and random news of interest. A happy FiOS quad play customer, he likes to use his family as guinea pigs.
Deidre Hart
Manager -- Media Relations
Deidre is a member of the consumer PR team and loves to talk everything FiOS and everything football. She’s also a happy Triple Play customer.
Phil Santoro
Phil has been extolling the virtues of FiOS ever since he had his Triple Play installed and can’t image how he ever managed without it. He writes about developing technologies that enable him to fuel his addiction to movies and sports whenever he wants, no matter where he is.
Caroline Wilson
Caroline manages the Verizon FiOS Google+ page, capturing the latest in entertainment, technology, sports and everything in between. She loves using social media and the written word to extend the FiOS conversation.
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