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Verizon FiOS and Sportskool Launch Youth Sports Campaign, Sweepstakes

by Employee on ‎08-05-2010 10:41 AM

1344iB796B9C61EA8159AIf you’ve ever volunteered to coach youth sports, you know that it takes more than teaching kids to hold a bat or shoot a free throw.  You’ll also be called on to demonstrate sportsmanship and motivate players to do their best – and not every aspiring Joe Torre or Phil Jackson knows how to do that.

 

Wish you had an instruction manual for these skills?  Try FiOS TV video on demand.

 

Verizon FiOS is joining forces with Sportskool, a free on-demand network dedicated to expert sports instruction and entertainment, on a campaign to help parents and coaches deal with the challenges of today’s youth athletics. There’s also a “Watch to Win” sweepstakes that will award eight grand prize winners with $2,000 each for their favorite local youth sports organization or school athletic program.

 

The campaign features a 13-program video-on-demand series called “Coaches & Parents: It’s More Than a Game.”  Hosted by actor, parent and volunteer coach Sean Astin, the series delivers advice and tips from pro athletes like the NFL’s Tony Gonzalez and Willie McGinest and coaches like NBA Hall of Famer Dave Cowens and women’s ice hockey coach Lauren McCauliffe.

 

Topics cover successful parent-coach relationships; respecting refs and officials; positive practice strategies; game-day motivation; coping with mistakes and more.

 

FiOS TV customers can watch the free programming any time and can enter the sweepstakes by going to the “SportskoolWatch2Win” category found in the “What’s Hot” VOD folder.  The contest runs through Sept. 27, and the eight grand-prize winners will be announced in the fall.

 

In addition to the on-demand programs, you can find more resources and tools at www.coachesandparents.com.  And while there are no promises that your team will win all its games, you’ll be smarter about handling sports challenges on and off the playing field.

 

 

 

 

 

 

 

 

 

 

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About The Authors

Bill Kula

Director -- Media Relations

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Bill oversees the Verizon telecom customer experience, consumer bundles, DSL, e-commerce and small business. He helps customers learn about efficient ways to manage their Verizon services.

Maitreyi Krishnaswamy

Director - Product Management

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Maitreyi is responsible for Verizon's entertainment products. Check out @VerizonFiOS on Twitter, for insight, thoughts & news about FiOS TV.

Alberto Canal

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Alberto is in the public relations group. He loves to share tech, sustainability, feel-good, and random news of interest. A happy FiOS quad play customer, he likes to use his family as guinea pigs.

Deidre Hart

Manager -- Media Relations

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Deidre is a member of the consumer PR team and loves to talk everything FiOS and everything football. She’s also a happy Triple Play customer.

Phil Santoro

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Phil has been extolling the virtues of FiOS ever since he had his Triple Play installed and can’t image how he ever managed without it. He writes about developing technologies that enable him to fuel his addiction to movies and sports whenever he wants, no matter where he is.

Caroline Wilson

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Caroline manages the Verizon FiOS Google+ page, capturing the latest in entertainment, technology, sports and everything in between. She loves using social media and the written word to extend the FiOS conversation.

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