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Viewers will turn double play during World Series, social media style

by Employee ‎10-22-2012 12:30 PM - edited ‎10-22-2012 12:32 PM

900_-world_series-primary-2012.gifAs Detroit and St. Louis or San Francisco (whoever wins) gear up for the start of the World Series, fans across the country are readying their smartphones, tablets and computers. While nearly half of America plans to watch the Fall Classic, some will turn the double play and have a second screen in their hand. Here’s what we found:


  • 42% of U.S. adults plan on watching the World Series games and 9% of viewers plan to watch it online via streaming video
  • Fans will be arguing on social media with
         - Nearly 1 out of 4 adults watching the games planning on posting on Facebook
         - 1 out of 7 planning on posting on Twitter
  • 18-34 year olds will be most active with second screens during the games
         - 48% will monitor social media
         - 43% will post reactions on Facebook
         - 26% will post reactions on Twitter
  • 33% of Americans that watch the World Series plan to monitor sports media responses and reactions during the game

The World Series starts Wednesday. How will you watch?


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