Customer relationship management expert Jim Kane hit the bull’s eye on the importance of customer service in our industry, and among our competitors, with comments in yesterday’s Wall Street Journal article about satisfaction.
“The problem for cable, satellite and phone companies is that they expect to get credit for things they're expected to be doing," Mr. Kane said in the article bearing the headline ‘Satisfaction in Cable Lags.’ "If you want me to be a loyal customer, you have to go beyond the things you're supposed to do.”
It’s as if Mr. Kane has been listening in on our conversations at Verizon. He doesn’t consult for us, but the notion of doing more than the obvious resonates as we strive to go above and beyond the norm to make customers for life.
Granted, we’re far from perfect. Each missed opportunity presents a chance for us to enhance a procedure, system or tool so that the experience our customers receive is extraordinary and not just so-so or pretty good.
The Wall Street Journal references the May results of the American Customer Satisfaction Index (ACSI) survey in which Verizon FiOS service led the pack with a score of 73, followed by our competitors, many of whom had scores in the low 60s out of 100.
One of the reasons Verizon FiOS scored so well in the ACSI survey is the 100 percent, all-fiber optic network we operate in contrast to the more antiquated networks operated by many of our competitors.
As the article states, cable has “had to migrate from a multiple system platform that was pretty primitive,” according to another industry expert whose firm specializes in issues involving cable operators, programmers and suppliers. “In contrast, FiOS is starting out with a 21st-century platform. In some markets, cable still isn’t where it needs to be.”
At Verizon, we’ll pump millions of dollars into our communication networks this year, ranking at the top of all communication providers in terms of capital spending. The investment we’re making to ensure our FiOS customers get the best network; the best combination of voice, Internet and TV services; and the best overall service experience that includes ordering, installation, billing and post installation follow-up are making an impact.
Just this week, Comcast’s CFO said competition from Verizon FiOS services contributed to the drop they had in quarterly broadband Internet customer additions.
So while tough competition helps Verizon to win over more customers, our goal remains taking care of our customers at every imaginable step of the relationship process.
Our unique In-Home Agent tool continues to help customers self diagnose technological issues they are experiencing with their FiOS service. Our interactive media guide has put enormous power in the hands of our customers with the simple interface of their remote control or, in growing fashion, their cell phone. The support and ordering sections of www.verizon.com have proven a hit with customers who want to manage their account, order video content and change services at a time and place of their convenience.
There are more innovative solutions up our sleeve, and we’ll be sharing details with you in the months ahead. What’s most important to know for now is that every measure of innovation and customer relationship management we engage is being done with the intent of delivering a level of service that equals the unrivaled fiber-optic network capabilities that separates FiOS from the pack.
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Bill oversees the Verizon telecom customer experience, consumer bundles, DSL, e-commerce and small business. He helps customers learn about efficient ways to manage their Verizon services.
Maitreyi is responsible for Verizon's entertainment products. Check out @VerizonFiOS on Twitter, for insight, thoughts & news about FiOS TV.
Alberto is in the public relations group. He loves to share tech, sustainability, feel-good, and random news of interest. A happy FiOS quad play customer, he likes to use his family as guinea pigs.
Deidre is a member of the consumer PR team and loves to talk everything FiOS and everything football. She’s also a happy Triple Play customer.
Phil has been extolling the virtues of FiOS ever since he had his Triple Play installed and can’t image how he ever managed without it. He writes about developing technologies that enable him to fuel his addiction to movies and sports whenever he wants, no matter where he is.
Caroline manages the Verizon FiOS Google+ page, capturing the latest in entertainment, technology, sports and everything in between. She loves using social media and the written word to extend the FiOS conversation.