Since FiOS TV's inception in 2005, we have worked to develop the product in close collaboration with our customers. It has always been my goal as the product director to spend as little time as possible on the white board and in the labs in favor of getting our teams into the real world with each of you. While we aren’t perfect, I am confident that we’ve made major strides in the last five years, and we aren’t done yet.
Today, we’re formally introducing our latest tool, the Verizon Idea Exchange, but first a little history:
Originally we started out with fairly traditional focus groups, surveys and usability testing. These tools have their benefits, but never let us interact with a large number of you and they didn’t necessarily give us a picture of the real world. It is tough to give us feedback when you only get to play with something for less than an hour in a fake living room.
In 2006 we introduced a new tool -- our beta test program. This is perhaps my favorite as it lets you have access to the product in the real world fairly early in the development cycle. As our beta test program matured, we launched Verizon Test Track, which provided a way for us to get even more of you engaged in beta testing as well as tools to funnel your feedback directly to our product managers and developers responsible for building the product. At this point, we have nearly 10,000 customers who have volunteered to participate in Test Track. The disadvantage of the beta program is that your involvement in the development of the product starts after we have defined it. So in some cases we are not in a position to implement your feedback until version 2 of the product.
Starting in 2009 we began employing social networking and blogs that enabled you to interact with us earlier in the process. Seven days a week I am on Twitter (http://twitter.com/fiostv)
interacting with many of you, and it has been very useful for me, but many have told me that it is not as useful to all of you.
“Can we have a formal web site to submit bugs we encounter. It would be nice to have it organized in such a way as to see what bugs others are submitting and (maybe the most important part) to know what bugs are being addressed in a future release.
Letting us submit bugs formally and letting us know what is being addressed formally will mitigate a lot of uncertainty as to what you know as opposed to what we know and your plans on addressing the issues we find.”
- Nascar on 3/29/10
“I agree with the previous user about a site to submit bugs/enhancement requests.”
- bdj615 on 3/31/10
“… I'd like to know how *I* can provide feedback to you/FiOS engineers…”
- angeloalberico on 8/20/10
We listened and have added another tool to our arsenal that we hope moves us another step closer to our goal of customer-centric product development – Verizon Idea Exchange (http://verizon.com/ideaexchange). This tool not only enables exchanges between you and us, but also provides the opportunity for you to collaborate with each other. Post an idea for improving FiOS TV and you’ll not only get responses about that idea from the product managers, but also get comments and votes from your fellow FiOS TV viewers.
There are three idea categories for FiOS TV:
Once your idea is submitted, the product manager responsible for the category will review the submission with his/her technical partners and mark it as “Acknowledged.” This status tells you that they are working on evaluating your suggestion. In some cases, they may assign a status that requests more information (i.e. “Clarification Needed”), which is your cue to provide more details. If the idea was already submitted, then your post will have its status marked as “Duplicate” and a link provided to the existing submission. For more complex ideas, the product manager may have to perform deeper analysis, which means it will take several weeks before we can respond. These ideas are assigned an “Under Review” status.
Every week the product managers will review their recommended responses with me and then post them back to the Idea Exchange. The possible responses can include:
However, it is important to understand that the Verizon Idea Exchange is not a place to get customer support (i.e. get immediate resolution to a problem). You can use the Idea Exchange as a place to report a software issue and track its resolution in our software releases, but not as a means to report a problem you need fixed immediately. For online support and immediate problem resolution, please use http://www22.verizon.com/content/ContactUs/.
We really appreciate the time FiOS TV viewers take to collaborate with us. We value your input and we hope you see that in our actions. After all, as much as we would like to take the credit, it was several of your ideas that were the catalyst for the Verizon Idea Exchange.
Please take some time and check out the Idea Exchange. Maybe submit a vote or two. If you’re up for it, post that suggestion that’s been on your mind for the past few months. But most importantly please keep the dialogue going. We are ready to listen and respond.
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Bill oversees the Verizon telecom customer experience, consumer bundles, DSL, e-commerce and small business. He helps customers learn about efficient ways to manage their Verizon services.
Maitreyi is responsible for Verizon's entertainment products. Check out @VerizonFiOS on Twitter, for insight, thoughts & news about FiOS TV.
Alberto is in the public relations group. He loves to share tech, sustainability, feel-good, and random news of interest. A happy FiOS quad play customer, he likes to use his family as guinea pigs.
Deidre is a member of the consumer PR team and loves to talk everything FiOS and everything football. She’s also a happy Triple Play customer.
Phil has been extolling the virtues of FiOS ever since he had his Triple Play installed and can’t image how he ever managed without it. He writes about developing technologies that enable him to fuel his addiction to movies and sports whenever he wants, no matter where he is.
Caroline manages the Verizon FiOS Google+ page, capturing the latest in entertainment, technology, sports and everything in between. She loves using social media and the written word to extend the FiOS conversation.