The "Trending" tab on the Verizon home page includes the following paragraph:
"Check out this personalized, real-time feed featuring the latest content and entertainment from around the Web including new headlines, sports, entertainment and more." (emphasis added)
In what why is the News section personalized? Can I exclude or prioritize certain news sources or topics as can be done with Google News?
In addition, is there a commercial system running behind this site that Verizon has branded or is the News service custom code that Verizon has built?