I emailed them to ask the same thing. I'm sure they do it "because they can" but I don't have to order it. And frankly, that makes me mad enough not to even if I'm deprived of watching my team. Furthermore, other providers allow you to pay in smaller increments. The only option I was given by verizon was 2 payments of $90. I know I'm just a drop in the bucket and they don't particularily care wheher or not I refuse to fork over another couple hundred dollars but if enough people let then know why they aren't ordering their programming then maybe they will realize that squeezing every last penny out of your customer isn't going to draw new business.