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Relevant TV Advertising - option

Relevant TV Advertising - option

Posts: 1
Registered: ‎01-03-2014
Message 1 of 4
  • Puzzled by the ads you see on FiOS?  Want to see "general ads" instead of a targeted sub-set aimed specifically at your household?  Recently, Verizon sent a summary of privacy terms. If you read it carefully you'll learn that Verizon is now tailoring ads to your specific TV based on demographics, vehicle ownership, viewing selections and third party data. They call this "Relevant TV ads".  I realize that ads are necessary but I would prefer to see a variety, not only the ones Verizon thinks are "relevant" to me. Maybe I want to see ads for sky-diving instead of arthritis pain relief.  Easy to get back in the swim of the normal viewing population. Simply OPT OUT of "Relevant TV ads". You can do it on line.
Gold Contributor II
Gold Contributor II
Posts: 991
Registered: ‎11-06-2012
Message 2 of 4

Verizon isn't the only online company that uses targeted advertising.  Many provide the opt out ability.  A few even allow you to input your interests to make them more relevant.   Since advertisements are an inevitable part of the online experience,  I prefer seeing ads about products or services that interest me.

Gold Contributor V
Gold Contributor V
Posts: 2,070
Registered: ‎08-07-2008
Message 3 of 4

The link to opt out is:  www.verizon.com/tvads .  You will need to sign in MyVerzion to set your opt out preferences.

Copper Contributor
Copper Contributor
Posts: 17
Registered: ‎12-27-2011
Message 4 of 4

Before I knew about Relevant TV I was seeing an inordinate number of commercials each day from Volvo and my credit union. In one hour probably 2 commercials from each.  So I started searching the web and found Relevant TV and opted out.  But even still I see one or two commercials on most days for Volvo and weekly for my credit union.


The problem is I bought a brand new Volvo 5 years ago and it only has 15k miles. I'm not buying another new car for years - or maybe ever if on-demand rentals of autonomous vehicles by smartphone takes hold circa 2020. For the credit union I do all my financing and banking with them already. So what's the point of some of these "relevant tv ads"?


Relevant TV ads, at least those two above, seem as misguided as retargetting ads on the web. For retargetting ads for example, I buy a ceiling fan and for the next two weeks I see nothing but ceiling fan banner ads on websites even though I'm not going to buy another ceiling fan. All the algorithms know is I shopped lots of websites for ceiling fans, left several empty carts with ceiling fans in them so maybe I'll be back to buy lots more ceiling fans even though I was really only shopping for one fan.


I understand retargetting ads work somewhat to bring people back to make a purchase they gave up on. But those banner ads are pushed way too often and even more so when there's nothing left to buy. Same goes for Relevant TV it seems.

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