Brand Managers: You think you're in control?

Nickel Contributor
Nickel Contributor
Posts: 34
Registered: ‎04-15-2010

Brand Managers: You think you're in control?

Message 1 of 1

Think again...


"More than 25 percent of search results on Google for the world’s 20 largest brands are links to user-generated content.”

This is going to be bad news for the brand managers, who believe they are in the center of the universe and they control everything about the brand that they manage.

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