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One of the cheapest (and most effective) forms of advertising that I have ever used has been Voice Broadcasting. There is a company in Seattle that hosts a web based voice broadcast auto dialer, and also provides free B2B leads to broadcast to ( VoicecastGlobal.com ) It is pretty interesting really. I had never even heard of that type of advertising before my company started using it.
We do live transfer campaigns that generate about an extra 30 customer per week for us.