Back-To-School is Not Just for the Kids

Back-To-School is Not Just for the Kids

Back-To-School is Not Just for the Kids

Employee Emeritus Employee Emeritus ‎09-06-2016 12:42 PM

Back to School.jpg

There are parents rejoicing and children lamenting as we enter the Back-to-School season.  We always think of this season as a time for children.  Kids running for the school bus, entering a new grade, or young adults embarking on their college experience—these are the sights of this time of year.


You may be experiencing some or all of these occurrences in your household, but how are you utilizing this Back-to-School season for yourself and your business? Change the paradigm as to how you think about this time of year.  It is not just for kids.  At the core of this season is the idea of new beginnings and learning information that will take you to the next plateau in life.


Expand Your Knowledge, Extend the Possibilities for your Business.


During the lifecycle of a business, there are constant tweaks when we see something that needs to change, but we often get consumed by the day-to-day grind.  Don’t neglect or be complacent about your personal development.  Continue to expand your knowledge and propel your business forward.  In the mad dash to pick up school supplies for your children, pick yourself up a notebook or start using a notes app to start documenting the areas you want to focus on.  Take an inventory of what could improve within your business and what you personally need to improve upon or gain knowledge about.  Then jump right in and use some of the tools below.


Read a book. 


Create your fall reading list.  Select a reading list that will enrich your life.  There are countless lists of books for entrepreneurs out there.  Learning is a continuous process, so set a goal for yourself to read a book every month or listen to an audiobook biweekly until you complete your list.  Let us help you get started—join Verizon’s Small Biz Rewards Program (it's free) and we’ll give you 1,000 points redeemable for a $10 gift card that you can use toward your first book*. Use this link today:  


Don’t Operate in a Silo.


Keep up with industry trends and business trends locally and globally.  The business section of the newspaper or business-focused publications are prime resources for you to understand what is going on beyond your storefront and how it may impact you.  Connect with important publications online or through Twitter to get snippets of information and decide if you want to read more.  Verizon is also here to help; we share information of interest to small business owners on a regular basis through Facebook. Like our page and follow us @VerizonSmallBiz on Facebook and you will be pleasantly surprised by all the helpful information that is provided there.


Attend Training.


Bring the classroom directly to your laptop or wherever you are.  Did you always want to take a course at a big name university? Well it is never too late. Several major universities offer free classes in a variety of disciplines that will take your learning to the next level. For instance, MIT’s OpenCourseWare shares higher education with the world.  Also, the Small Business Administration offers workshops on an array of business topics.


If you only have one free hour a month, consider a more succinct learning experience.  Webinars are a perfect alternative that provide focused, topical information in a shorter format. Verizon offers a monthly, no-cost webinar series.  To learn more about Verizon’s webinars, go to


Learn from others.  Share with Others.


Don’t discount the knowledge of others.  Do you know other business owners that have done things you’d like to do?  Ask them if you could set up some time on their calendar to chat.  Attend networking events and meet new people who can offer advice and valuable insights.  Sometimes these events are also a great way to meet future clients or partners.


Learning is a two-way street.  Although you may not think you have much to share, don’t diminish what you have to offer.  Starting a business is a journey, and every journey has unique experience that someone can learn from.


This time of year is a launch pad to expanding your knowledge.  There are so many resources available, so try them and see what works for you.  What resources will you use during this Back-to-School season to expand your knowledge?




*For new Small Biz Rewards Members who join via post between 9/1/16 and 11/30/16. Terms Apply.

Browse Categories
About Verizon Business Markets
Get news from Verizon about Business Markets services and market trends that affect your bottom line. Here, you'll find tips and commentary from the Verizon Business Markets group and other experts to help keep your business growing.


Contact the editor: