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Be a Contender – Only Technology Can Help Give Your Small Biz an Edge

Be a Contender – Only Technology Can Help Give Your Small Biz an Edge

Mario Acosta-Velez.pngGuest post by Mario Acosta-Velez, Director, Government and External Affairs for Verizon.   Mario manages strategic alliances and external relations with key stakeholders, business organizations, and diverse communities in the MD / DC region.  

 

In the photo, Mario stands with Lorna Virgili, President of the National Hispanic Communications Group to his left and Magda Cardenas, Greater Washington Hispanic Chamber of Commerce to his right. 

 

Did you know in the last decade the number of Hispanic-owned business increased to 2.2 million according to the US Census?  I mention this as our nation celebrates the contributions of the Hispanic community during Hispanic Heritage Month from September 15 to October 15.  In the state of Maryland, for example, there are more than 25,000 Hispanic-owned businesses, a fact highlighted by the MD Hispanic Business Conference held recently and attended by more than 700 state-wide business leaders.  This growth in Hispanic-owned businesses makes Maryland one of the top fifteen states with the largest number of Hispanic-owned businesses. 

 

At this conference, Verizon had a strong presence and showcased our latest most advanced technology and solutions for small businesses, including our all fiber-optic FiOS and wireless devices.  As I talked with several Hispanic small business owners at the conference, I realized that while many Hispanic-owned businesses effectively use wireless technology to conduct business, they are not taking full advantage of the use of other technology components essential to the success of their businesses.   A key aspect emerged as part of each conversation:  Hispanic-owned small businesses need to maximize the use of advanced technology in order to make business more productive and remain competitive. 

 

It’s not just Hispanic-owned businesses, but many small business owners need to consider using new technology or more innovative technology to help run their business better.   For instance  using a total solution  that combines advanced wireless, broadband and voice technology will help small businesses be nimble, capture every call,  and service  customers on the go, no matter where you are.    Small business owners should not be afraid to use key business services such as advanced calling features, high speed internet paired with personalized email.  I must stress that a business website is a must as it can make a significant difference in the success of a small business (check out these tips from the winner of the Verizon Hardest Working Small Biz Dad contest). Additionally, small businesses need to protect from cyber-threats and put in place  security and data recovery features to protect essential business documents in case of natural disasters.  In essence, a business’ growth and its sustainability is directly linked to the effective use of technology to manage all aspects of a small business. 

 

Small business owners such as those operating restaurants, insurance agencies, beauty shops, construction companies, day cares, photography, real state, home improvement and design, and many other types of businesses are busy running their business, but please make the time to incorporate some new technology that can transform the business.

Technology simply enables a small business to be a contender in a highly competitive business environment. 

 

Verizon is committed to helping small businesses streamline and run their businesses more productively and faster by gaining access to the most advanced technology.

 

For Hispanic-owned businesses we also offer information in Espaňol. To learn more about wireless solutions for small businesses, visit www.verizoninsidernegocios.com  where you can also learn about the Verizon Latino Small Business Award.  To learn more about how Verizon’s  all-fiber-optic FiOS network can help make your business more productive in Espaňol, please visit  www.enciendeteFios.com  which includes testimonial from successful Latino small businesses owners.  If your business is in the East coast visit www.verizonbusinessmadeeasy.com for exclusive news and offers.

 

About Verizon Business Markets
Get news from Verizon about Business Markets services and market trends that affect your bottom line. Here, you'll find tips and commentary from the Verizon Business Markets group and other experts to help keep your business growing.

       




Contact the editor: tumara.r.jordan@verizon.com

About the Authors

Tumara Jordan

Senior Manager: Verizon Business Markets

Photo of Tumara Jordan

Tumara is a contributor to the Business Markets Marketing team and she currently manages Social Media marketing campaigns.


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