Change. Those six little letters hold great power. Change is the booster engine in a business life cycle. It has the power to create positive results for a business including innovation, growth, cost reductions, improved customer loyalty, and greater employee morale.
So, why do business owners sometimes resist change?
Sometimes “staying the course” is more comfortable since shifting the course sometimes represents the unknown; however, change is the catalyst for future growth and can create great results.
Change is an opportunity:
When presented with change, be responsive and adaptive. View change as an opportunity to grow your business, your team and to learn and grow.
Look for opportunities to maximize change. If you find that you have a great, creative idea that can potentially grow your business, execute your initiatives to separate you from your competitors. If macro business trends are changing around you, and you are using old technology or a process/product that may become outdated, it is probably time to consider a change.
Opportunities for change present themselves often, so look for the ones with the greatest potential to grow your business.
How to Positively Incorporate Change
Change can be the best thing that ever happened to a business. Change can create innovation and move your business to a new place.
The easiest way to incorporate change is simply to focus on the positive outcome the change will create. Focusing on the positive will decrease stress and increase your desire to innovate and grow your business.
A small shift in thinking, attitude and actions can create positive results for small businesses.
Find Ways That Your Business Can Change
Find needs that your consumers have that are not currently being met, create solutions to meet their needs better, and then incorporate those changes in your business. To help determine what you may need to change, talk to your customers and get their insight around these questions:
One or two of those questions may result in an answer that you could use to strengthen your business.
Look Around and Embrace Change
Ideas are always out there to help you grow and change your business. Other resources to consider include: Encore: www.encore.com, U.S. Small Business Assocation: www.ussba.gov, and the National Assocation for the Self-employed: www.nase.org.
Now, what could you change in the immediate future to grow your business?
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