Don Tapscott is joining us as our May guest author to provide insights and advice to small businesses. Tapscott is well-known in business and economic circles for his incisive articulation of the trends and forces that shape the world economy and our lives.
The author of 13 books over the past 20 years, his most recent title, “Macrowikinomics: Rebooting Business and the World,” follows up on his 2007 international best seller, “Wikinomics: How Mass Collaboration Changes Everything,” and how companies can harness the mass participation in the online world to create new products, services and benefit from them. During his time with us, Tapscott will explore the themes in Macrowikinomics and how they can be applied by small businesses effectively in their strategies and day-to-day operations.
Speaking of which, tell us why you’d like a copy of Don’s book. The first ten to post a comment will get a signed copy of Macrowikinomics!
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